Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an effective story is much more memorable than rattling off revenue figures, future sales, growth, etc. Storytelling deconstructed helps to...
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis management planning was a lot simpler – plan ahead, say “I’m sorry”, maybe give customers a discount or two, and move on. Today, crisis management planning is a...
In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...