The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...
There’s no doubt that social media hype is the highest we have ever seen it, maybe even to a comical degree- we are waiting with baited breath to see if the Elon Musk and Mark Zuckerburg cage match will actually happen. For PR professionals, the list of apps we need...
The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok. The...
The PESO: it’s not just a monetary unit! In fact, many communications pros in the United States refer to the PESO Model™ by name when talking about media strategy, rather than the well-known currency of many Latin American countries. But, what’s the difference? While...
Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call. Que the...
The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...
If you’ve been on the web lately you’ve likely come across a deepfake. Some are terrifying, some are amusing, but without a doubt, they are becoming a big topic of discussion. You’re likely wondering what exactly they’re all about, if they’re dangerous, and if so how...
Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...
Podcasting is big, but don’t just take my word for it. According to Edison Research, about 40% of Americans listen to podcasts monthly. That means a whole lot of potential for PR pros to tap into for their clients. However, pair that with the fact that in 2022 there...
During the volatile market throughout the COVID-19 pandemic, one thing remained constant in our lives: social media. While social platforms have been popular since the inception of Facebook, Instagram, and Twitter in the early 2000s and 2010s, these grew to be a...
Ah yes, 2020 - the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...
In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...
This post was also published on FinTECHTalents The COVID-19 pandemic has done more than shake up the way we live our daily lives. It’s magnified major gaps in the financial services industry, particularly how financial institutions connect, engage, and communicate...
Want better results from your social media marketing? Then it’s time to level up your understanding of each platform to help you grow your business. In this new four-part social media marketing series we dive into some of the top social platforms today and explain how...
Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public's opinion of their companies. A...
A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...
As part of our recent efforts to support small businesses, we’ve noticed many business owners are asking the same questions, regardless of industry. “How do I communicate my situation to my customers?” “My doors are closed, is there a way to continue to grow my...