It's back-to-school season! People all over the country are returning to educational institutions to learn more and solidify concepts that have been taught over a number of years. This thirst for knowledge got me thinking, it's never too late for a refresher on an...
May is Mental Health Awareness Month, which was started by the National Alliance of Mental Illness to raise awareness and facilitate conversations surrounding mental health. So, we want to kick it off by discussing some mental health tips for PR professionals. PR pros...
While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...
If you’re a fresh communications graduate, having a degree, people skills, and digital savvy is the bare minimum to win in the new marketing and PR environment. In other words, it’s not enough. As the classic action flick, Top Gun taught us, going up against the best...
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis management planning was a lot simpler – plan ahead, say “I’m sorry”, maybe give customers a discount or two, and move on. Today, crisis management planning is a...
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
Working from home used to be a job perk for many Silicon Valley start-ups. Since COVID-19 upended our lives seven months ago, remote work is now a fact of life for nearly every non-essential worker. Certainly, increased productivity, heightened employee engagement,...
This post was also published on FinTECHTalents Much like the rest of the world, the media landscape is changing in front of our eyes. The shift to digital media has long been in flight and broader trends such as cable-cutting and mobile device reliance, means that...
We’ve all been there. You have a FANTASTIC new customer to announce that will really skyrocket your public relations program and make the top tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with PR,...
Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...
Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...
I spent 17 plus years as a broadcast journalist. My career was dependent on one thing,asking questions. If I didn't ask questions –a lot of them during interviews– my stories would go nowhere. We all need details. As a journalist it was always the five W's…who, what,...