In the ever-evolving landscape of marketing and communications, Gen AI tools have become indispensable for brands. These tools create new ways to brainstorm, create and monitor content. “In 2024, marketing is all about data — information on your competitors, market...
You may be familiar with the term “green washing,” a marketing strategy companies use to inflate their eco-initiatives to persuade the public they are more “green” than they actually are. Now, a similar term has risen to describe the use, or lack thereof, of...
We’re living in what’s called the “Digital Age.” Originally referred to as the Information Age, this age is a period within the 21st century that is simply marked by the rise of rapid information thanks to industrialization. The Digital Age idea came about when – you...
In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being...
When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out...
The Open AI saga provides key takeaways for financial services and public relations experts Artificial intelligence has been one of the hottest-button topics of late. It has been plagued with skepticism since it first broke on the market, starting all the way back in...
The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...
Economic tensions are high across the U.S. this year. Key factors like increasing geopolitical issues, rising interest rates, and the ongoing student loan debate tightening the proverbial economic rope. But inflation is a chief factor, if not the chief factor. ...
In a reality where artificial intelligence is here, we need to prepare for some of the drawbacks. What if your company has an Ultron-level crisis, but no Avengers to come in and save the day? Believe it or not, KCD PR can be your superhero squad. Whether you’re...
This summer has been HOT, HOT, HOT, in more ways than one. It seems like every time we open up an app or the paper, turn on the news, or scroll social media, there are three subjects we are sure to see right away: HOT GALS: Women in entertainment are absolutely...
Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...
A digital transformation is underway. In warp-speed, tech is allowing us to function at home during the coronavirus pandemic safely. For most of us, there is no other option. Moreover, several tech sectors are booming and taking center stage for the future of society...
Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
Image: Finovate.com Day two of Finovate Fall has left us feeling motivated and inspired! Today, we got some airtime on DM Radio, a data-management themed, weekly, one-hour live radio show broadcast on Thursdays at 3 PM Eastern / 12 PM Pacific. Look out for the podcast...
More of the KCD PR team is bi-coastal this week as we take on FinovateFall in New York! We’d like to consider ourselves Finovate regulars at this point, but the more we attend the more we look forward to seeing all the trailblazing and upcoming companies, learning...
The strategic importance of trade shows to business leaders cannot be overestimated. Simply put, events provide important business leads, new contacts and the latest industry trends and information. With 46% of trade show attendees holding executive or upper...
In the golden age of artificial intelligence (AI), machine learning is playing a major role. As a critical component of AI, machine learning represents an understanding of the algorithms and statistical models that computers use to process information. Essentially,...
Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...
If getting up in front of thousands of people to explain your business or product isn’t hard enough, Finovate puts the added pressure on their demos of having to do all of this in seven minutes or less. Whether they beat the bell and told their story in seven minutes...