Proven Strategies for Fintech PR

We build award-winning fintech marketing and communications campaigns that get results.

Whether they know it or not, financial service institutions are in the financial technology sphere… and financial technology companies, one way or another, are in the financial services sphere. Of course, each industry has its own uniquely specific set of challenges and methods for connecting with target audiences. However, both inseparably share competitive landscapes requiring integrated, innovative financial technology consulting services and effective, proven communications solutions.

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We partner with clients in every niche of the fintech industry.

Digital Banking

Digital banking has been part of the ongoing shift to online banking, emerging from increased demand for more digitized solutions. Approximately 39% of consumers now say that banking apps are their primary method of banking. This emerging category has a strong future to become more sophisticated with innovative features and enhanced useability.

Digital Lending

Digital lending is changing the way financial institutions do loans by streamlining the process and digitizing and automating applications. The advantages of digital lending platforms are expected to drive market expansion reaching about $20.5 billion in the coming years.

Payments

Payments are going virtual with new systems that allow customers to send or receive payments in digital format: ACH, virtual card, real-time payments, wire, and more. Two-thirds of adults worldwide now make or receive a digital payment.

Digital Wealth Management

Digital wealth management technology is helping financial advisors create streamlined customer experiences across all user devices and platforms. This trend is booming and expected to grow, with 72% of wealth managers viewing AI as an opportunity for growth.

Embedded Finance

Embedded finance has revolutionized financial processes, streamlining them for both consumers and business commerce by removing the barriers that used to exist for entry to different products and services. The worldwide value of venture capital investments in embedded finance reached almost $4.2 billion, so it’s no doubt that this trendy segment of fintech will continue to expand.

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