According to a recent report by the Identity Theft Resource Center, through the first three quarters of 2023, there have been 2,116 reported data compromises, setting a new annual record with three months yet to go. Just this week, mortgage servicing giant, Mr. Cooper...
Crisis
AI in Crisis Communications: Bring in the Avengers
In a reality where artificial intelligence is here, we need to prepare for some of the drawbacks. What if your company has an Ultron-level crisis, but no Avengers to come in and save the day? Believe it or not, KCD PR can be your superhero squad. Whether you’re...
5 Ways that PR Agencies Can Help Fintechs Navigating Crisis
It is no secret that fintechs are facing a myriad of challenges these days, from cybersecurity threats to constantly shifting regulatory environments, and increased competition. More than ever, these organizations need a way to effectively communicate and disseminate...
Breaking Down the Banking Meltdown
Unless you are currently living under a rock (and in that case, kudos to you for using this blog to keep you up to speed), you know that the past week has seen the biggest banking implosion since the 2008 financial crisis. Just when we thought we were safely treading...
How to Reinvent Your Crisis Management Plan in 3 Easy Steps
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis management planning was a lot simpler – plan ahead, say “I’m sorry”, maybe give customers a discount or two, and move on. Today, crisis management planning is a...
CEO Brand Tools that Unlock Opportunity and Demand Results
Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public's opinion of their companies. A...
Adapting Your Marketing Strategy During COVID-19
A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...
Fintech in the Post-Covid-19 World: What’s Next?
The Covid-19 virus has affected Americans in all walks of life and on many levels. Americans have been forced to adapt to a new reality in many ways, and the financial sector has been no exception. Many consumers who used to deal face-to-face with financial planners,...
In the Post-COVID World, Here’s Three Reasons Why Businesses Will Thrive
If you were to ask any entrepreneur, PR or marketing professional to describe their business it would fall under two categories – before COVID and after COVID. Before the pandemic, most tech PR and marketing businesses were on a trajectory for growth in 2020,...
COVID-19 Related Cyber Attacks Are On The Rise – Is Your Company Next?
The COVID-19 pandemic has revealed a crack in many business’ security systems as hackers have exploited the vulnerabilities in work-from-home tools. We’ve compiled a list of recent developments in the cybersecurity world such as work from home orders, Zoom’s privacy...
The Technology Revolution is in Hyperdrive
A digital transformation is underway. In warp-speed, tech is allowing us to function at home during the coronavirus pandemic safely. For most of us, there is no other option. Moreover, several tech sectors are booming and taking center stage for the future of society...
Supporting Small Business Marketing During COVID-19 – What We’ve Learned and Our Advice
As part of our recent efforts to support small businesses, we’ve noticed many business owners are asking the same questions, regardless of industry. “How do I communicate my situation to my customers?” “My doors are closed, is there a way to continue to grow my...
Will the Coronavirus Pandemic Change How Companies Implement Corporate Social Responsibility Campaigns?
Corporate Social Responsibility, or CSR, is nothing new in the realm of communications. The term was officially coined in 1953 by American economist, Howard Bowen. In his publication, Social Responsibilities of the Businessman, he advocated for business ethics and...
Responding to a PR Crisis: A Five Step Brand Recovery Strategy
Every day, the headlines point to the world’s most recent crisis - the global COVID-19 pandemic. When a crisis like this occurs, there is an immediate need to communicate with customers, employees, and stakeholders. Your business operations are disrupted, and...
How technology events are pivoting in the face of COVID-19
Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...
A Crisis PR Plan for Your Small Business During the COVID-19 Outbreak
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
Cyber Insiders Detail How to be Prepared for a Cyber Attack
The average cyber-attack happens every 39 seconds. The global coronavirus pandemic is also creating a new era of cyber-attacks. You are being targeted, so pay attention. The truth is, we live in a target-rich environment. Hackers have so many options when it comes to...
Make the Most of Your Next Industry Trade Show
The strategic importance of trade shows to business leaders cannot be overestimated. Simply put, events provide important business leads, new contacts and the latest industry trends and information. With 46% of trade show attendees holding executive or upper...
KCD PR Named Top Ranked Financial PR Agency in California
O’Dwyer’s named KCD PR as the top ranked financial public relations agency in California in its 2019 Firm Rankings list. The trusted source for over 50 years on news surrounding the public relations industry, O'Dwyer’s, also included KCD PR in its technology list and...
Meet the Cybersecurity Experts Protecting Our Country
Cyberattacks are no longer simply a threat for software manufacturers and tech companies. As technology becomes more and more integrated in our everyday lives, cybersecurity is become just, “security.” This week, BISTalk Radio and co-host Kevin Dinino of KCD PR sat...