The Coronavirus pandemic has impacted virtually every sector in the U.S. economy in one way or another. Some sectors, such as the retail, food, transportation and lodging industries have taken heavy losses as a result of this virus. But other subsectors have largely...
IPO
A Crisis PR Plan for Your Small Business During the COVID-19 Outbreak
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
KCD PR Named Top Ranked Financial PR Agency in California
O’Dwyer’s named KCD PR as the top ranked financial public relations agency in California in its 2019 Firm Rankings list. The trusted source for over 50 years on news surrounding the public relations industry, O'Dwyer’s, also included KCD PR in its technology list and...
PR 101 for Tech Disruptors
Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any story in a major media outlet – is often more complicated than many realize. Whether it’s a startup or an established organization, those looking to...
Wonders & Blunders: Tech Trumps All
Money on Our Minds Have you seen the financial figures in the news lately? They're YUGE! Between the gushing tech IPO pipeline, mega M&As, and the estimated price tags on infrastructure repairs, our count has reached the gazillions. Let's dive in! A Rough Road for...
Relax, Boss-zilla: Here’s Your Pre-IPO Comms Checklist
The IPO pipeline is back on, baby! Techies were hopeful that Snapchat’s blockbuster IPO would inspire other companies to take the public markets plunge -- and it looks like Silicon Valley has deemed it safe for swimming. But the road to an Initial Public...
Wonders & Blunders: Bad Moon on the Rise
Protests, hysteria, the biggest tech IPO in years, a SUPERmoon – what a week of extremes! As long-term implications of last week's election results sink in, regulators have begun their Washington exodus, starting with SEC Chairman Mary Jo White. The President-elect...
Attracting Reg A+ Investors Through Storytelling, Not Pitching
As a PR professional I am biased, I always see the importance and need for PR even when a company doesn’t. But with recent changes in the financing landscape for startup companies, not to mention the competition for funding, the consequence of not investing in PR may...
Trading Places: Introducing IEX
http://fortune.com/2016/08/19/iex-group-exchange-stocks/ It’s a big day for the trading community – a new stock exchange was born. The Investors Exchange or IEX, the subject of Michael Lewis’ 2014 book “Flash Boys: A Wall Street Revolt,” made its highly anticipated...
Do Like Diddy: Cause a Commotion How the Media and Superstars Transform the NYSE
Yesterday, rap mogul and vodka entrepreneur Sean "Diddy" Combs rang the Closing Bell at the NYSE to promote his spirits brand, Ciroc. On days when big-name celebs visit, the Trading Floor is pandemonium. Burly former marines and retired police officers in NYSE...
NYSE or Nasdaq? Ask the Airwaves
As competition between the exchanges heat up, so do the PR and marketing perks. I love bumping into old friends -- especially in the pages of US News and World Report. David Ethridge is now Managing Director for PricewaterhouseCoopers’ Deals practice, but for five...