When I attended my first Web3 conference, I entered with caution, not fully confident about how a newcomer to the space would be approached. I’d heard nauseating stories of “crypto bros” being the next ideation of the finance bro, just with worse hair and...
It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...
Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public's opinion of their companies. A...
A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...
If you were to ask any entrepreneur, PR or marketing professional to describe their business it would fall under two categories – before COVID and after COVID. Before the pandemic, most tech PR and marketing businesses were on a trajectory for growth in 2020,...
Every day, the headlines point to the world’s most recent crisis - the global COVID-19 pandemic. When a crisis like this occurs, there is an immediate need to communicate with customers, employees, and stakeholders. Your business operations are disrupted, and...
Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
We’ve all been there. You have a FANTASTIC new customer to announce that will really skyrocket your public relations program and make the top tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with PR,...
Image: Finovate.com Day two of Finovate Fall has left us feeling motivated and inspired! Today, we got some airtime on DM Radio, a data-management themed, weekly, one-hour live radio show broadcast on Thursdays at 3 PM Eastern / 12 PM Pacific. Look out for the podcast...
More of the KCD PR team is bi-coastal this week as we take on FinovateFall in New York! We’d like to consider ourselves Finovate regulars at this point, but the more we attend the more we look forward to seeing all the trailblazing and upcoming companies, learning...
The strategic importance of trade shows to business leaders cannot be overestimated. Simply put, events provide important business leads, new contacts and the latest industry trends and information. With 46% of trade show attendees holding executive or upper...
A partnership between a traditional bank and a fintech startup is in many ways a natural fit. Traditional banks have the infrastructure, resources, name recognition, and cash to provide the financial services we rely on every day. Speed, efficiency, and customer...
Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...
At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...
Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...
When it comes to Finovate demos, it is not necessarily the technology or product that is presented that makes it best in show, but how the product is presented. So what does it really take to make it to the top? Digestible & Interactive: Agent IQ Agent IQ is focusing...
Today at FinovateSpring we heard from four analyst all-stars, who talked over what they believe to be the top fintech trends we are seeing today. First to take the stage was Michelle Evans, global head of digital consumer research at Euromonitor International. The...
If getting up in front of thousands of people to explain your business or product isn’t hard enough, Finovate puts the added pressure on their demos of having to do all of this in seven minutes or less. Whether they beat the bell and told their story in seven minutes...
The KCD PR team has crossed the Golden Gate and is taking over FinovateSpring! The first day of FinovateSpring kicked off with lots of networking, debates, keynotes and a panel featuring our client Tim Prier, CEO of Wicket. The KCD team actually met Tim at...