The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...
Strategy
Demystifying Web3 to Captivate Your Audience
Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...
Top 3 Social Trends for Marketers and PR Pros in 2023
The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok. The...
Is the Press Release Dead?
More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release. Are we strictly...
How Paid Opportunities Can Build the Foundation for a Winning Media Strategy
The PESO: it’s not just a monetary unit! In fact, many communications pros in the United States refer to the PESO Model™ by name when talking about media strategy, rather than the well-known currency of many Latin American countries. But, what’s the difference? While...
3 Mental Health Tips for PR Pros
May is Mental Health Awareness Month, which was started by the National Alliance of Mental Illness to raise awareness and facilitate conversations surrounding mental health. So, we want to kick it off by discussing some mental health tips for PR professionals. PR pros...
Top 3 Tech Tools to Unleash PR Productivity
Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call. Que the...
5 Signs That Your PR Strategy is a Winner
The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...
How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog
Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...
Superbowl 2023 Ads: Which Brands Scored Touchdowns?
Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...
Tips for Fostering Empathetic Employee Communications
One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...
2023 New Year’s Resolutions for PR Pros
While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...
Innovative Fintech Trends: Looking Forward to 2023
By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...
Three Tips for Simplifying Your Brand Message
A group of thirty AP US History students sitting in a classroom are assigned a research project. As expected, one of the students raises his hand to ask, “How long does this need to be?” – to which the teacher responds, “How long is a piece of string?” The students...
2021 Marketing Planning Reinvented with The PESO Model™
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
Storytelling Deconstructed: How to Transform an Idea into a Powerful Story
Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an effective story is much more memorable than rattling off revenue figures, future sales, growth, etc. Storytelling deconstructed helps to...
The HR of PR – Resume Tips for Communications Job Seekers
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
Top CSR Social Media Trends to Watch in 2020
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...
Four Ways to Rethink Social Media in the Financial Services Industry
This post was also published on FinTECHTalents The COVID-19 pandemic has done more than shake up the way we live our daily lives. It’s magnified major gaps in the financial services industry, particularly how financial institutions connect, engage, and communicate...
Financial Wellness: Preparing for a New Era
This post was also published on FinTECHTalents The year 2020 has felt like a lot of things for many of us, ‘the worst year ever’ among one of them, according to The Guardian. And if this year were to play a character from a Hollywood film, I’d cast her as Catwoman in...