You may have seen the term “owned media” thrown around and wondered, "how do I maximize ours?" If your company isn’t activating its owned media properly, you may be losing valuable leads before they even get to your site. That’s why we’re taking a deep dive into owned...
We’re more than halfway through 2024, which means your team needs to start gearing up with strategic planning and budgeting for 2025. Though it may seem far off now, 2025 will be here before you know it! Trust us, the year goes by quickly. If you don’t have a...
Whether you’re a world-wide company, such as Microsoft, or a smaller company that works in local markets, communication is imperative. While oftentimes we think of communication as an external factor – i.e. product releases, talking to the media, using social media,...
In the ever-evolving landscape of marketing and communications, Gen AI tools have become indispensable for brands. These tools create new ways to brainstorm, create and monitor content. “In 2024, marketing is all about data — information on your competitors, market...
Unlike paid and earned media, owned media refers to channels and content that a company has complete control over, such as websites, blogs, social media profiles, and email newsletters. When leveraged effectively, these assets can significantly enhance brand...
Social media has become an integral part of business communication. However, with its power comes significant risks. From account hacks to ill-advised posts, social media mishaps can quickly spiral into a full-blown crisis, potentially damaging a company's reputation...
In this day and age, it’s fairly common that your company may fall victim to some sort of cybersecurity breach. That’s why it’s imperative that you know what to do in this scenario! If you don’t, you may be facing negative consequences. Public Appearance No matter...
Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for PR, it’s important to know how to use a PR agency to your advantage. Many companies with in-house public relations teams don’t realize they can benefit from someone on the...
The cryptocurrency market has been on a rollercoaster ride, experiencing soaring highs and plummeting lows. After a prolonged bear market, the industry is witnessing a resurgence, with renewed interest and investment pouring in. This resurgence presents a prime...
Whether you’re a small rebel company just getting started, or you’ve already built your empire, those of us at KCD PR are here to provide our best tips to go from a PR padawan to a PR master. Of course, it certainly doesn’t come without practice. Heed our advice, or...
When companies change leadership they come to a crossroads with public perception, and communicating the leadership change effectively is essential to help ensure that the organization remains stable, there is employee retention and good morale, and stakeholders feel...
As the saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, suppose your fintech company has an amazing product and services but your Public Relations and Marketing messaging isn’t connecting with your target...
Businesses face the challenge of effectively reaching and engaging their target audiences. Integrated Marketing Communications has emerged as a crucial strategy for overcoming this challenge and achieving campaign success. By seamlessly coordinating various marketing...
Influencer marketing as a public relations strategy has exploded across all brands and sectors since it was first rose to popularity 20 years ago. This started with the increase of bloggers sharing content and experiences, expanding with the growing popularity of...
In the crowded financial industry, it can be difficult especially for startups to stand out. Even for established brands, it can be hard to set your business apart from the crowd. Additionally, some financial brands have become so recognized that there is a perception...
Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...
The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...
Tips on developing an effective plan to target, win and maximize company awards. “Best Places to Work”, “40 Under 40” and “Most Trusted Company” are a few examples of the many awards and recognitions companies seek to capture during the year. Many organizations...
The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...
Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...