The election is over, which means your team is likely knee deep in budgeting and planning for a busy 2025. If you don’t have a communications plan in place, have no fear. We are experts and can jump in and work in tandem to help out. Whether you’re communicating with...
Media
Confidential Computing: A Primer
What, exactly, is confidential computing? Though you may not have heard this term before, it’s important to understand. Why? Because confidential computing is a technique focused on protecting your data through enhanced security and privacy. In other words, it’s all...
Owned Media: Four Ways to Juice Your Brand’s Efforts
You may have seen the term “owned media” thrown around and wondered, "how do I maximize ours?" If your company isn’t activating its owned media properly, you may be losing valuable leads before they even get to your site. That’s why we’re taking a deep dive into owned...
Maximizing Owned Media to Boost Brand Awareness
Unlike paid and earned media, owned media refers to channels and content that a company has complete control over, such as websites, blogs, social media profiles, and email newsletters. When leveraged effectively, these assets can significantly enhance brand...
Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor
As we reach the midpoint of the year, it's the perfect time for PR professionals to pause and assess the effectiveness of their campaigns and strategies. The mid-year check-in provides an invaluable opportunity to evaluate progress, identify areas for improvement, and...
Your External PR Agency Guide: How to Achieve Synergy and Success with Your In-House Team
Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for PR, it’s important to know how to use a PR agency to your advantage. Many companies with in-house public relations teams don’t realize they can benefit from someone on the...
KCD PR Wins Communicator Award for Fintech PR eBook
The leading financial PR agency won for its free eBook, “Fintech PR: Strategies for Growth and Success” SAN DIEGO – May 21, 2024 – KCD PR, a nationally-recognized public relations agency serving financial services, fintech, web3, and cybersecurity clients, today...
KCD PR’s Top Fintech and Crypto Journalists to Watch
The world of media is ever-changing. From the constant change of news stories coming through the pipeline every second, to the varying of beats and new reporters, nothing stays the same. However, the KCD PR team would be remiss if we didn’t share some of our favorite...
The Evolution of Media Relations: Embracing New Ways to Communicate
Do you remember the episode of The Office where Ryan introduces WUPHF.com, the social networking site that contacts you at every possible outlet all at once? While that didn’t work out so well for Ryan and his investors, the idea is not too far off from a wish PR...
Leveraging Digital Media: PR Strategies for Financial Services
Digital media is an easy way to connect with your customers, adapt to their changing preferences, and build long-lasting relationships. Leveraging digital media will help your Financial Services company gain brand awareness, reach a wider audience, and be more...
Looking Ahead to Fintech Meetup 2024
Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...
Influencer Engagement in Fintech PR: Leveraging Industry Thought Leaders for Brand Growth
Influencer marketing as a public relations strategy has exploded across all brands and sectors since it was first rose to popularity 20 years ago. This started with the increase of bloggers sharing content and experiences, expanding with the growing popularity of...
2023 in Review: KCD PR’s Milestones and Financial PR Successes
What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents. Join us for our PR year-in-review To start the year, our team unveiled our revamped brand identity,...
Does PR Really Work? Of Course, It Does!
Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...
Why the Holidays are Prime Time for your PR Campaign
The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...
How Marketing for the Barbie Movie was a “Dream”
The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...
Top 3 Social Trends for Marketers and PR Pros in 2024
The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok. The...
Is the Press Release Dead?
More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release. Are we strictly...
How Paid Opportunities Can Build the Foundation for a Winning Media Strategy
The PESO: it’s not just a monetary unit! In fact, many communications pros in the United States refer to the PESO Model™ by name when talking about media strategy, rather than the well-known currency of many Latin American countries. But, what’s the difference? While...
Consensus 2023: What Doesn’t Kill You Makes You Stronger
Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...