Media

Maximizing Owned Media to Boost Brand Awareness

Maximizing Owned Media to Boost Brand Awareness

Unlike paid and earned media, owned media refers to channels and content that a company has complete control over, such as websites, blogs, social media profiles, and email newsletters. When leveraged effectively, these assets can significantly enhance brand...

Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor

Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor

As we reach the midpoint of the year, it's the perfect time for PR professionals to pause and assess the effectiveness of their campaigns and strategies. The mid-year check-in provides an invaluable opportunity to evaluate progress, identify areas for improvement, and...

KCD PR Wins Communicator Award for Fintech PR eBook

KCD PR Wins Communicator Award for Fintech PR eBook

 The leading financial PR agency won for its free eBook, “Fintech PR: Strategies for Growth and Success”  SAN DIEGO – May 21, 2024 – KCD PR, a nationally-recognized public relations agency serving financial services, fintech, web3, and cybersecurity clients, today...

KCD PR’s Top Fintech and Crypto Journalists to Watch

KCD PR’s Top Fintech and Crypto Journalists to Watch

The world of media is ever-changing. From the constant change of news stories coming through the pipeline every second, to the varying of beats and new reporters, nothing stays the same. However, the KCD PR team would be remiss if we didn’t share some of our favorite...

The Evolution of Media Relations: Embracing New Ways to Communicate

The Evolution of Media Relations: Embracing New Ways to Communicate

Do you remember the episode of The Office where Ryan introduces WUPHF.com, the social networking site that contacts you at every possible outlet all at once? While that didn’t work out so well for Ryan and his investors, the idea is not too far off from a wish PR...

Leveraging Digital Media: PR Strategies for Financial Services

Leveraging Digital Media: PR Strategies for Financial Services

Digital media is an easy way to connect with your customers, adapt to their changing preferences, and build long-lasting relationships. Leveraging digital media will help your Financial Services company gain brand awareness, reach a wider audience, and be more...

Looking Ahead to Fintech Meetup 2024

Looking Ahead to Fintech Meetup 2024

Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...

2023 in Review: KCD PR’s Milestones and Financial PR Successes

2023 in Review: KCD PR’s Milestones and Financial PR Successes

What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents.   Join us for our PR year-in-review  To start the year, our team unveiled our revamped brand identity,...

Does PR Really Work? Of Course, It Does!

Does PR Really Work? Of Course, It Does!

Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...

Why the Holidays are Prime Time for your PR Campaign

Why the Holidays are Prime Time for your PR Campaign

The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...

How Marketing for the Barbie Movie was a “Dream”

How Marketing for the Barbie Movie was a “Dream”

The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...

Top 3 Social Trends for Marketers and PR Pros in 2024

Top 3 Social Trends for Marketers and PR Pros in 2024

The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok.  The...

Is the Press Release Dead?

Is the Press Release Dead?

More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release.   Are we strictly...

Consensus 2023: What Doesn’t Kill You Makes You Stronger

Consensus 2023: What Doesn’t Kill You Makes You Stronger

Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...

5 Tips to Be a Great Public Relations Client

5 Tips to Be a Great Public Relations Client

It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...

How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog

How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog

Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...