Media

Looking Ahead to Fintech Meetup 2024

Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...

2023 in Review: KCD PR’s Milestones and Financial PR Successes

What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents.   Join us for our PR year-in-review  To start the year, our team unveiled our revamped brand identity,...

Does PR Really Work? Of Course, It Does!

Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...

Why the Holidays are Prime Time for your PR Campaign

The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...

How Marketing for the Barbie Movie was a “Dream”

How Marketing for the Barbie Movie was a “Dream”

The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...

Top 3 Social Trends for Marketers and PR Pros in 2023

The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok.  The...

Is the Press Release Dead?

More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release.   Are we strictly...

Consensus 2023: What Doesn’t Kill You Makes You Stronger

Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...

5 Tips to Be a Great Public Relations Client

5 Tips to Be a Great Public Relations Client

It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...

How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog

Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...

Four Tips for Winning at Podcast PR

Four Tips for Winning at Podcast PR

Podcasting is big, but don’t just take my word for it. According to Edison Research, about 40% of Americans listen to podcasts monthly. That means a whole lot of potential for PR pros to tap into for their clients. However, pair that with the fact that in 2022 there...

2021 and the Shift from Traditional PR to Integrated Marketing

If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...

PR and Digital Marketing Trends in 2021: What Can We Expect?

PR and Digital Marketing Trends in 2021: What Can We Expect?

Ah yes, 2020 - the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...

2021 Marketing Planning Reinvented with The PESO Model™

As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...

Social Media Influencers: Are They Still Influential?

Social Media Influencers: Are They Still Influential?

“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...