The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...
The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok. The...
More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release. Are we strictly...
The PESO: it’s not just a monetary unit! In fact, many communications pros in the United States refer to the PESO Model™ by name when talking about media strategy, rather than the well-known currency of many Latin American countries. But, what’s the difference? While...
Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...
It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...
Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...
As PR professionals, being present and active on Twitter is part of our daily routine. It’s our go-to for quick news hits, a space to interact with the media on a more personal level, and of course, somewhere to take a break and catch some laughs. However, with the...
Leave it to Elvis Presley to perfectly sum up how the KCD PR team feels following a whirlwind four days in the Neon Capital of the World for our favorite event of the year, Money 20/20: “Bright light city gonna set my soul Gonna set my soul on fire… …How I wish that...
Podcasting is big, but don’t just take my word for it. According to Edison Research, about 40% of Americans listen to podcasts monthly. That means a whole lot of potential for PR pros to tap into for their clients. However, pair that with the fact that in 2022 there...
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...
Ah yes, 2020 - the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...
Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an effective story is much more memorable than rattling off revenue figures, future sales, growth, etc. Storytelling deconstructed helps to...
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis management planning was a lot simpler – plan ahead, say “I’m sorry”, maybe give customers a discount or two, and move on. Today, crisis management planning is a...
In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...
This post was also published on FinTECHTalents Much like the rest of the world, the media landscape is changing in front of our eyes. The shift to digital media has long been in flight and broader trends such as cable-cutting and mobile device reliance, means that...