Expertise

Fully integrated marketing and communications.

You might think a firm with PR in its name would focus purely on media pitching and placement. While KCD PR is counted among the top fintech PR agencies in the country, we offer so much more than that. Our span of integrated, multi-platform PR services support all aspects of a business’ communication needs–from strategic counsel to expert execution– to help elevate their brand, lead in the marketplace, and boost the bottom line.

Strategy + Positioning

We can help your company break through the noise and position as a leader in your industry. We achieve this by refining your messaging and brand positioning to ensure it is clear, concise and compelling, and ultimately, differentiates from your competitors. We work with your team to strategically posture your organization in the marketplace.

Mission, vision and purpose
Brand positioning
Value proposition
SWOT analysis
Key messages & brand differentiators
Key audience targets, primary and secondary
Measurement / KPIs

We create compelling content across owned, shared, earned and paid media and assets to ensure a cohesive message and integrated campaign designed to maximize your reach and achieve business goals.

Blogs
Articles
Op-eds
Social media posts
Videos
Podcasts
Whitepapers
Ad copy, copywriting
Campaign content
Infographics

Content + Development

Engagement + Activation

Brand awareness and activation is a process, not an event. It’s imperative to develop a steady drumbeat of communications across assets and communications channels to attract, engage and persuade target audiences.

Integrated marketing
Product & event launches
Media relations
Investor & influencer relations
Social media strategy & management
Campaign management

Our comprehensive suite of services.

Strategic PR & Communications

Define, differentiate then disseminate.

When it comes to public relations, everything starts with research. When clients engage KCD PR, they are sure to receive a public relations campaign informed by a deep dive into their specific markets, a thorough understanding of their needs, and a full vetting of their goals. Once we have leveraged all of our strategy-building capabilities, we develop distinct ideas, put a plan and process in place, and get to work on rolling it out.

Integrated Marketing

It works.

Excellent execution relies on sound strategy, one that incorporates a variety of mediums, channels, tactics, and measurements. As a premier strategic marketing agency, KCD PR has mastered tactics to convert strangers into customers and brand advocates. We hold inbound marketing certifications with HubSpot and use the approach to build effective marketing campaigns. KCD PR is more than an agency of publicists and marketers. We are a trusted partner to our clients, assisting them with a seamless presentation of their company’s value proposition.

Brand Awareness

The personality of your business.

Before communicating your business objectives and products to stakeholders, you must first bring it to life, visually and verbally, strategically, and creatively. KCD PR can help make your brand vision a reality through logo development, core messaging, and other identity elements that every successful business needs. Once your overall brand aesthetic is established, KCD PR creates targeted opportunities to express who you are, what you offer and why you’re different through suitable digital channels and targeted event opportunities.

Crisis & Issues Communications

Stay one step ahead.

Fail to prepare, prepare to fail. It’s that simple. To withstand impacted shareholder value, cybersecurity breaches, leadership transitions, or corporate responsibility initiatives, we believe in staying in front of pivotal issues with proactive, effective, integrated solutions that manage reputations, shape conversations, and yield optimal outcomes.

Media Relations

Beyond the pitch.

We love positive media coverage as much as the next PR agency, but effective media relations goes way beyond story placement. KCD PR’s strategists invoke leading PR methods to develop a comprehensive media plan that raises brand awareness, communicates a story, and has all team members (ours and yours) informed, engaged, and on message.

Content Marketing

Time to get growing.

Good content engages, great content converts. At KCD PR, we’re in the conversion business. We develop smart, targeted, B2B and B2C content marketing campaigns that cut through the noise to build awareness and loyalty. Our sophisticated content is creatively and strategically crafted to get key audiences to pay attention, then take the desired action.

Video Marketing

Up your engagement, clicks, and sales.

Millions of people watch online videos every day, so if you’re not using video as a marketing tool, you’re missing out. Video marketing is a vital component to any successful digital marketing strategy and is a highly effective way to generate deeper engagement, increase lead generation, and boost SEO and sales.

Media & Presentation Training

Drive your agenda. Not someone else’s.

Gain a competitive advantage through media interviews! Learning to speak with the media gives you a business edge you may never have thought possible. An interview with a reporter represents a business advantage, so what you say and how you say it is paramount. Your words must be meaningful, impactful and deploy messages that connect with the audience.

Our IT department reached out about all the inbound web traffic we have received from the latest PR campaigns. So, while monitoring those spikes is more work for them, it’s great for us. Thanks, KCD PR, we appreciate it!

Blythe Lawton
SVP, Marketing - Vervent

KCD PR has proved to be more than a partner in public relations, but also a support system we can lean on, cheerleader for our wins, sounding board for new ideas, and more. We are so grateful to have found an agency who wants to see us succeed both within and outside of their scope of work with us; it truly feels as though we are a cohesive team working together towards the same goals.

Alex McDougall
CEO, Stablecorp

KCD PR went above and beyond in promoting, announcing, and executing, the official launch of Helix by Q2. They were able to score us double coverage from the floor of the New York Stock Exchange- both a live feature on Cheddar TV on the day of our launch and a later in-person event at the exchange with media and influencer attendees- which was a success that we are still seeing results of months later

Ahon Sarkar
GM of Helix by Q2

KCD PR was instrumental not only in getting our CEO a speaking slot at Consensus, but in making the event the best conference we have ever experienced as a company. The team was extremely knowledgeable when it came to the media present and how best to amplify our brand through introductions to them and setting up interviews. The PR team helped us build lasting connections that we will be able to build on and grow with, which was one of our main goals in attending.

Daniela Henao Moreno
CMO, defytrends