In the past year since the COVID-19 pandemic started, major gaps in the financial industry have been exposed. Most notably, how financial institutions connect, engage, and communicate with customers online via their social media strategy. Before the pandemic, banks...
We’ve all been there. You have a FANTASTIC new customer to announce who will really skyrocket your public relations program and make the top-tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with...
In today’s crowded marketplace it can feel like a daunting task to stay relevant and stand out. By being creative and focusing energy on the factors that resonate the most with your target audience, you can establish a solid market presence for your brand that...
The financial ecosystem is in for a wild ride, and we’re only four months into the year. First, there was the GameStop frenzy that no one saw coming. Then, NFTs blew up so quickly that Saturday Night Live made a music video about it. And now, China is giving the U.S....
As a business grows, so does its need for expertise in various functions. A CEO makes strategic decisions about filling specific roles, usually in a particular order such as operations, finance, technology, and human resources. At some point, there is a requirement...