The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Crisis PR Communications in the Spotlight

From tech giants and airlines to government agencies and more, it seems like every major institution has found itself having to navigate a PR crisis in recent years. In the era of social media, controversies and missteps can quickly blow up into full-blown emergencies...

KCD PR Wins Communicator Award for Fintech PR eBook

 The leading financial PR agency won for its free eBook, “Fintech PR: Strategies for Growth and Success”  SAN DIEGO – May 21, 2024 – KCD PR, a nationally-recognized public relations agency serving financial services, fintech, web3, and cybersecurity clients, today...

KCD PR’s Top Fintech and Crypto Journalists to Watch

The world of media is ever-changing. From the constant change of news stories coming through the pipeline every second, to the varying of beats and new reporters, nothing stays the same. However, the KCD PR team would be remiss if we didn’t share some of our favorite...

Strategies for Effective PR in the Crypto Resurgence

The cryptocurrency market has been on a rollercoaster ride, experiencing soaring highs and plummeting lows. After a prolonged bear market, the industry is witnessing a resurgence, with renewed interest and investment pouring in. This resurgence presents a prime...

May the 4th be with your PR Campaign: Happy Star Wars Day!

Whether you’re a small rebel company just getting started, or you’ve already built your empire, those of us at KCD PR are here to provide our best tips to go from a PR padawan to a PR master. Of course, it certainly doesn’t come without practice. Heed our advice, or...

Strategies for Expressing Change in Leadership Successfully

When companies change leadership they come to a crossroads with public perception, and communicating the leadership change effectively is essential to help ensure that the organization remains stable, there is employee retention and good morale, and stakeholders feel...

Why You Should Know About AI Washing

AI washing. You may have heard this term thrown around a bit, but what is it? In the simplest of terms, think of it as fake news! AI washing is the practice of companies making false, misleading, or exaggerated statements about how they may be using AI. The goal is to...

The Evolution of Media Relations: Embracing the Future

Do you remember the episode of The Office where Ryan introduces WUPHF.com, the social networking site that contacts you at every possible outlet all at once? While that didn’t work out so well for Ryan and his investors, the idea is not too far off from a wish PR...

Proven Fintech PR Strategies to Reach Your Target Audience

As the saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, suppose your fintech company has an amazing product and services but your Public Relations and Marketing messaging isn’t connecting with your target...

Content Marketing for Financial Services: A PR Approach

When you think of financial services or financial companies – think Mastercard, JP Morgan Chase, Cambridge Investment Research, and so on – you probably don’t think about public relations. However, whether you’re a big company or a small one, you need a team on your...

Leveraging Digital Media: PR Strategies for Financial Services

Leveraging Digital Media: PR Strategies for Financial Services

In this digital age, digital media is an easy way to connect with your customers, adapt to their changing preferences, and build long-lasting relationships. Leveraging digital media will help your Financial Services company gain brand awareness, reach a wider...

The Hard is What Makes it Great

There's a great moment in one of my favorite movies, A League of Their Own in which Geena Davis's character, Dottie, wants to quit the baseball team. Its manager, Jimmy Duggan (played by Tom Hanks) a former pro ball player confronts Dottie after she says baseball is...

Looking Ahead to Fintech Meetup 2024

Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...

The Role of Fintech PR in the Digital Age

We’re living in what’s called the “Digital Age.” Originally referred to as the Information Age, this age is a period within the 21st century that is simply marked by the rise of rapid information thanks to industrialization. The Digital Age idea came about when – you...

The Ultimate High-Tech PR Checklist for Launching Your Product

Developing the next hot high-tech product can feel like an exhilarating whirlwind of engineering feats and entrepreneurial hustle. But with the nonstop flurry of product development and marketing, it’s easy to overlook critical components that help amplify your...

KCD PR President Kevin Dinino is a Guest on the Finovate Podcast

In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being...

Innovative Financial PR Techniques to Stand Out

In the crowded financial industry, it can be difficult especially for startups to stand out. Even for established brands, it can be hard to set your business apart from the crowd. Additionally, some financial brands have become so recognized that there is a perception...

What to Know About Potential Fintech IPOs and Growth in 2024

This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...