The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Looking Ahead to Fintech Meetup 2024

Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...

The Role of Fintech PR in the Digital Age

We’re living in what’s called the “Digital Age.” Originally referred to as the Information Age, this age is a period within the 21st century that is simply marked by the rise of rapid information thanks to industrialization. The Digital Age idea came about when – you...

The Ultimate High-Tech PR Checklist for Launching Your Product

Developing the next hot high-tech product can feel like an exhilarating whirlwind of engineering feats and entrepreneurial hustle. But with the nonstop flurry of product development and marketing, it’s easy to overlook critical components that help amplify your...

KCD PR President Kevin Dinino is a Guest on the Finovate Podcast

In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being...

Innovative Financial PR Techniques to Stand Out

In the crowded financial industry, it can be difficult especially for startups to stand out. Even for established brands, it can be hard to set your business apart from the crowd. Additionally, some financial brands have become so recognized that there is a perception...

What to Know About Potential Fintech IPOs and Growth in 2024

This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...

2024: The Year of the Fintech Company

When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out...

Blockchain PR: What to Expect in 2024

2023 was a big year for the blockchain industry, and by our estimations, 2024 will shape up to be no different. Here’s what you need to know about the crypto trends that we’ll be seeing this year and how your blockchain startup or company can navigate the current...

2023 in Review: KCD PR’s Milestones and Financial PR Successes

What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents.   Join us for our PR year-in-review  To start the year, our team unveiled our revamped brand identity,...

Does PR Really Work? Of Course, It Does!

Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...

Why the Holidays are Prime Time for your PR Campaign

The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...

Breaking Down the Open AI Timeline with Fintech PR

The Open AI saga provides key takeaways for financial services and public relations experts Artificial intelligence has been one of the hottest-button topics of late. It has been plagued with skepticism since it first broke on the market, starting all the way back in...

Breaking Down the Trial of Sam Bankman-Fried

Last week, disgraced FTX founder Sam Bankman-Fried was found guilty on all seven counts of fraud and conspiracy. The former crypto executive, who was touted as “crypto’s golden boy” and “the next Warren Buffet,” was accused of mismanaging customer funds stored on his...

Money20/20: A Few of Our Favorite Things

Money 20/20 – it’s the biggest fintech conference in the U.S., but it’s also home to eager professionals excited to learn more from the experts in the industry. Along with industry leaders, Money 20/20 is host to several journalists who have shared their expertise in...

Our Time at Money20/20 in Photos

We’ve just returned from Money20/20 USA 2023. We’ve had a packed schedule with LOTS going on, so we wanted to share a few favorite photos from our time at the conference.  Alloy’s Women in Fintech Happy Hour at  Bouchon at The Venetian! We got to enjoy gorgeous views,...

What We’re Expecting to Hear About at Money20/20

The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...

Unlocking the Future of NFTs: Beyond Digital Art and Collectibles

In recent years, Non-Fungible Tokens (NFTs) have taken the world by storm, transforming how we perceive and interact with digital assets. Although people mostly associate them with digital art and collectibles, NFTs have rapidly evolved and expanded their reach. Their...