The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
5 Ways that PR Agencies Can Help Fintechs Navigating Crisis
It is no secret that fintechs are facing a myriad of challenges these days, from cybersecurity threats to constantly shifting regulatory environments, and increased competition. More than ever, these organizations need a way to effectively communicate and disseminate...
Confidential Computing: A Primer
What, exactly, is confidential computing? Though you may not have heard this term before, it’s important to understand. Why? Because confidential computing is a technique focused on protecting your data through enhanced security and privacy. In other words, it’s all...
Owned Media: Four Ways to Juice Your Brand’s Efforts
You may have seen the term “owned media” thrown around and wondered, "how do I maximize ours?" If your company isn’t activating its owned media properly, you may be losing valuable leads before they even get to your site. That’s why we’re taking a deep dive into owned...
Preparing your Communications for 2025
We’re more than halfway through 2024, which means your team needs to start gearing up with strategic planning and budgeting for 2025. Though it may seem far off now, 2025 will be here before you know it! Trust us, the year goes by quickly. If you don’t have a...
Why Good Internal Communications Matter for Your Business
Whether you’re a world-wide company, such as Microsoft, or a smaller company that works in local markets, communication is imperative. While oftentimes we think of communication as an external factor – i.e. product releases, talking to the media, using social media,...
Breaking Down the Biggest Cyber Breaches: Lessons in Crisis Management
In a day and age ruled by modern technology, cybersecurity issues have become one of the most significant problems a company or organization can face. In fact, the Allianz Risk Barometer 2023 says cyber incidents are the number one business risk for companies around...
2024 Gen AI Tools for Communications & PR Professionals
In the ever-evolving landscape of marketing and communications, Gen AI tools have become indispensable for brands. These tools create new ways to brainstorm, create and monitor content. “In 2024, marketing is all about data — information on your competitors, market...
Maximizing Owned Media to Boost Brand Awareness
Unlike paid and earned media, owned media refers to channels and content that a company has complete control over, such as websites, blogs, social media profiles, and email newsletters. When leveraged effectively, these assets can significantly enhance brand...
Creating a Crisis Communication Plan for Social Media Mishaps
Social media has become an integral part of business communication. However, with its power comes significant risks. From account hacks to ill-advised posts, social media mishaps can quickly spiral into a full-blown crisis, potentially damaging a company's reputation...
How to Prepare for a Cyber Breach and What to Do if it Happens: A Comms Perspective
In this day and age, it’s fairly common that your company may fall victim to some sort of cybersecurity breach. That’s why it’s imperative that you know what to do in this scenario! If you don’t, you may be facing negative consequences. Public Appearance No matter...
Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor
As we reach the midpoint of the year, it's the perfect time for PR professionals to pause and assess the effectiveness of their campaigns and strategies. The mid-year check-in provides an invaluable opportunity to evaluate progress, identify areas for improvement, and...
Your External PR Agency Guide: How to Achieve Synergy and Success with Your In-House Team
Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for PR, it’s important to know how to use a PR agency to your advantage. Many companies with in-house public relations teams don’t realize they can benefit from someone on the...
Crisis PR Communications in the Spotlight
From tech giants and airlines to government agencies and more, it seems like every major institution has found itself having to navigate a PR crisis in recent years. In the era of social media, controversies and missteps can quickly blow up into full-blown emergencies...
KCD PR Wins Communicator Award for Fintech PR eBook
The leading financial PR agency won for its free eBook, “Fintech PR: Strategies for Growth and Success” SAN DIEGO – May 21, 2024 – KCD PR, a nationally-recognized public relations agency serving financial services, fintech, web3, and cybersecurity clients, today...
KCD PR’s Top Fintech and Crypto Journalists to Watch
The world of media is ever-changing. From the constant change of news stories coming through the pipeline every second, to the varying of beats and new reporters, nothing stays the same. However, the KCD PR team would be remiss if we didn’t share some of our favorite...
Strategies for Effective PR in the Crypto Resurgence
The cryptocurrency market has been on a rollercoaster ride, experiencing soaring highs and plummeting lows. After a prolonged bear market, the industry is witnessing a resurgence, with renewed interest and investment pouring in. This resurgence presents a prime...
May the 4th be with your PR Campaign: Happy Star Wars Day!
Whether you’re a small rebel company just getting started, or you’ve already built your empire, those of us at KCD PR are here to provide our best tips to go from a PR padawan to a PR master. Of course, it certainly doesn’t come without practice. Heed our advice, or...
Strategies for Expressing Change in Leadership Successfully
When companies change leadership they come to a crossroads with public perception, and communicating the leadership change effectively is essential to help ensure that the organization remains stable, there is employee retention and good morale, and stakeholders feel...
Why You Should Know About AI Washing
You may be familiar with the term “green washing,” a marketing strategy companies use to inflate their eco-initiatives to persuade the public they are more “green” than they actually are. Now, a similar term has risen to describe the use, or lack thereof, of...
Maximizing Your Media Exposure: PR Essentials for Blockchain Ventures
In the fast-paced and dynamic world of blockchain technology, capturing media attention can be a game-changer for any venture. Whether you're launching a new cryptocurrency, developing a decentralized application, or revolutionizing the way we think about finance,...