The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Strategies for Expressing Change in Leadership Successfully
When companies change leadership they come to a crossroads with public perception, and communicating the leadership change effectively is essential to help ensure that the organization remains stable, there is employee retention and good morale, and stakeholders feel...
Why You Should Know About AI Washing
AI washing. You may have heard this term thrown around a bit, but what is it? In the simplest of terms, think of it as fake news! AI washing is the practice of companies making false, misleading, or exaggerated statements about how they may be using AI. The goal is to...
Maximizing Your Media Exposure: PR Essentials for Blockchain Ventures
In the fast-paced and dynamic world of blockchain technology, capturing media attention can be a game-changer for any venture. Whether you're launching a new cryptocurrency, developing a decentralized application, or revolutionizing the way we think about finance,...
The Evolution of Media Relations: Embracing the Future
Do you remember the episode of The Office where Ryan introduces WUPHF.com, the social networking site that contacts you at every possible outlet all at once? While that didn’t work out so well for Ryan and his investors, the idea is not too far off from a wish PR...
Proven Fintech PR Strategies to Reach Your Target Audience
As the saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?" Similarly, suppose your fintech company has an amazing product and services but your Public Relations and Marketing messaging isn’t connecting with your target...
Content Marketing for Financial Services: A PR Approach
When you think of financial services or financial companies – think Mastercard, JP Morgan Chase, Cambridge Investment Research, and so on – you probably don’t think about public relations. However, whether you’re a big company or a small one, you need a team on your...
Leveraging Digital Media: PR Strategies for Financial Services
In this digital age, digital media is an easy way to connect with your customers, adapt to their changing preferences, and build long-lasting relationships. Leveraging digital media will help your Financial Services company gain brand awareness, reach a wider...
The Hard is What Makes it Great
There's a great moment in one of my favorite movies, A League of Their Own in which Geena Davis's character, Dottie, wants to quit the baseball team. Its manager, Jimmy Duggan (played by Tom Hanks) a former pro ball player confronts Dottie after she says baseball is...
Looking Ahead to Fintech Meetup 2024
Fintech Meetup has quickly become one of the most talked about conference events in the fintech space. They blew expectations out of the water with their first event last year, with over 3,000 attendees who participated in over 30,000 meetings held every 15 minutes in...
The Role of Fintech PR in the Digital Age
We’re living in what’s called the “Digital Age.” Originally referred to as the Information Age, this age is a period within the 21st century that is simply marked by the rise of rapid information thanks to industrialization. The Digital Age idea came about when – you...
The Ultimate High-Tech PR Checklist for Launching Your Product
Developing the next hot high-tech product can feel like an exhilarating whirlwind of engineering feats and entrepreneurial hustle. But with the nonstop flurry of product development and marketing, it’s easy to overlook critical components that help amplify your...
Influencer Engagement in Fintech PR: Leveraging Industry Thought Leaders for Brand Growth
Influencer marketing as a public relations strategy has exploded across all brands and sectors since it was first rose to popularity 20 years ago. This started with the increase of bloggers sharing content and experiences, expanding with the growing popularity of...
KCD PR President Kevin Dinino is a Guest on the Finovate Podcast
In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being...
Innovative Financial PR Techniques to Stand Out
In the crowded financial industry, it can be difficult especially for startups to stand out. Even for established brands, it can be hard to set your business apart from the crowd. Additionally, some financial brands have become so recognized that there is a perception...
What to Know About Potential Fintech IPOs and Growth in 2024
This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...
2024: The Year of the Fintech Company
When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out...
Blockchain PR: What to Expect in 2024
2023 was a big year for the blockchain industry, and by our estimations, 2024 will shape up to be no different. Here’s what you need to know about the crypto trends that we’ll be seeing this year and how your blockchain startup or company can navigate the current...
2023 in Review: KCD PR’s Milestones and Financial PR Successes
What a year 2023 has been! We can’t believe how quickly it went. It was a year full of growth, client success and huge financial PR wins for our constituents. Join us for our PR year-in-review To start the year, our team unveiled our revamped brand identity,...
Does PR Really Work? Of Course, It Does!
Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...
Why the Holidays are Prime Time for your PR Campaign
The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...