ICO

PR 101 for Tech Disruptors

PR 101 for Tech Disruptors

Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any story in a major media outlet – is often more complicated than many realize. Whether it’s a startup or an established organization, those looking to...

State of Digital Money in Review

State of Digital Money in Review

For those of you who weren’t at the State of Digital Money event on May 5th, here is a quick summary of what you missed. The event producers secured a top-notch lineup, from Jesse Lund of IBM Blockchain to Capital One’s Jim Kresge and Daniel Aranda of Ripple. The...

Decoding Cryptocurrencies: 12 Terms You Need to Know

Decoding Cryptocurrencies: 12 Terms You Need to Know

By now you’ve heard of blockchain and cryptocurrencies, and you’ve watched the values of these unfamiliar assets both peak and trough over the past months. But what is blockchain and what are the components that make up this emerging landscape? We’re digging into the...

Add Blockchain to a Name for Branding Buzz?

Add Blockchain to a Name for Branding Buzz?

Just a few years ago we were discussing how the pervasive growth of the technology industry brought about the fast and loose use of the term ‘tech’.  It seemed as though every new startup was typecasting itself under the ‘tech’ umbrella regardless of the product it...

Comm Strategy Can Make or Break Your ICO

Comm Strategy Can Make or Break Your ICO

ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and momentum continues to grow. In fact, messaging app Telegram announced just yesterday its plans to launch an ICO. As more and more companies take to tokens...

5 Strategies to Successfully Communicate an ICO (Part 2)

5 Strategies to Successfully Communicate an ICO (Part 2)

Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...

5 Strategies to Successfully Communicate an ICO (Part 1)

5 Strategies to Successfully Communicate an ICO (Part 1)

According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take...The name takes after the capital markets...