Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...
America’s transportation infrastructure is in need of new solutions that help to build safer roads and bridges. According to an American Society of Civil Engineers’ report, more than 200 million trips are taken daily across deficient bridges in the nation’s largest...
To succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. Marketing strategies must constantly be adjusted based on changes in technology, analytics and customer...
You’re a B2B marketing executive tasked with strategizing, implementing and overseeing the marketing efforts for your organization. Like most B2B marketers, you’re probably faced with the challenges of identifying target audiences, generating leads and reporting on...