by KCD PR Editorial Staff | Oct 20, 2015 | Uncategorized
www.business2community.com The business-to-business (B2B) arena provides a unique set of challenges for business owners, salespeople and marketers alike. Standing out from the crowd can be rather difficult whether you are IBM or a small commercial printing company....
by KCD PR Editorial Staff | Sep 17, 2015 | Uncategorized
When it comes to being a business owner, one of the first questions you should answer is what kind of business you’re actually running, i.e. are you managing a business-to-business operation or a business-to-consumer operation? The second question you should be able...
by KCD PR Editorial Staff | Sep 1, 2015 | Uncategorized
In today’s crowded marketplace it can feel like a daunting task to make a brand stand out from the rest while maintaining its relevancy. By getting creative and focusing energy on the factors that resonate the most with the target audience, a brand can establish a...
by KCD PR Editorial Staff | Aug 25, 2015 | Social Media, Uncategorized
A well designed PR campaign can be a cost effective way to communicate your value to the marketplace and increase awareness of your brand. PR is also a great way to position yourself or your company as a leader in your particular industry or field. We are big...
by KCD PR Editorial Staff | Jul 28, 2015 | Uncategorized
Most industry professionals know that a company’s brand reaches beyond just the logo. However, it can be difficult for most people to pin-point what elements make up a brand. The truth is, a company’s brand is a very personal thing. Chances are an agency’s...