Media interviews are an important component to any public relations and marketing strategy. Being featured by print and digital media outlets or acting as an expert for broadcast and radio segments lends credibility and authority to your business. Your company can...
Corporate Social Responsibility, or CSR, is one of the most important factors in establishing your company’s public image and reputation. In recent years, CSR has become somewhat of a buzzword, as corporate relationships with non-profit efforts have become...
Unless you are currently living under a rock (and in that case, kudos to you for using this blog to keep you up to speed), you know that the past week has seen the biggest banking implosion since the 2008 financial crisis. Just when we thought we were safely treading...
The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...
Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...
It’s February (already?!), the season of cupids, roses, chocolate, and for some, heartbreak. While no one wants to be on the wrong end of a breakup, it could always be worse: you could be broken up with, and broke, if you have been the victim of a romance scam. What...
One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...
While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...
This post was also published on FinTECHTalents Customer loyalty rewards programs have become a best practice for retailers and service providers of all kinds and have been since American Airlines introduced the first frequent flier program in 1981. Rewards programs...
This post was also published on FinTECHTalents The COVID-19 pandemic completely transformed the way that consumers shop, and many of these new practices have been shaped into our daily routines. Digital transformation has been sweeping businesses across the world, and...
Leave it to Elvis Presley to perfectly sum up how the KCD PR team feels following a whirlwind four days in the Neon Capital of the World for our favorite event of the year, Money 20/20: “Bright light city gonna set my soul Gonna set my soul on fire… …How I wish that...
October is Cybersecurity Awareness Month, a time to help provide information and resources to help educate the public about cybersecurity. In our increasingly digital world, cybersecurity is not something that we can ignore anymore. In the business sector, it is...
This post was also published on FinTECHTalents The increase of brand awareness and engagement on social media usage for the better part of a decade has created two types of content architects—the individual creator and the corporation. The individual creator is...
If you’ve been following cryptocurrency, financial—or really any news in the past month—it’s likely you’ve heard of the Ethereum Merge. But what is the Merge, and what does it have to do with Ethereum? Before we dive into the Merge, let’s break down what Ethereum is....
Even the most well-oiled machine is going to run into a couple of hiccups now and then. Take a step back and think about the complexity of your business for a moment. Even a small- or medium-sized business can have dozens of vendors. What if one of them turns out to...
Adapting quickly and learning continually are essential to a successful PR career. Whether you've been out of school for two years or ten years, staying up to date on industry trends and continuing to hone your craft is important. There are hundreds of books...
We already know that, based on the numbers, women are better at investing than men; so what does that say for female financial advisers? Well, studies show not enough. According to Zippia, a data collector that helps job seekers find career opportunities, only 28% of...
Conference attendance is a key tactic in any strategic public relations plan. There are several benefits for companies to attend leading industry events—whether it be to rub elbows with peers, network with industry leaders, get your product in front of and interact...
In our modern, digitized world, various tools and systems are becoming integrated into our lives every day that were once only seen as science fiction or light-years away. While Hollywood might have tried to paint a different (and much scarier) picture in the past,...
The year is already halfway over, and it will be time to prepare for Uncle Sam’s payday once more. For many, paying taxes on your cryptocurrency can sometimes be a logistical nightmare. Every cryptocurrency transaction has an accounting as well as a tax implication....