Uncategorized

Breaking Down the Banking Meltdown

Unless you are currently living under a rock (and in that case, kudos to you for using this blog to keep you up to speed), you know that the past week has seen the biggest banking implosion since the 2008 financial crisis. Just when we thought we were safely treading...

5 Signs That Your PR Strategy is a Winner

5 Signs That Your PR Strategy is a Winner

The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...

Superbowl 2023 Ads: Which Brands Scored Touchdowns?

Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...

Swipe Left on Romance Scams This Valentine’s Day

It’s February (already?!), the season of cupids, roses, chocolate, and for some, heartbreak. While no one wants to be on the wrong end of a breakup, it could always be worse: you could be broken up with, and broke, if you have been the victim of a romance scam. What...

Tips for Fostering Empathetic Employee Communications

One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...

2023 New Year’s Resolutions for PR Pros

While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...

Four Security Behaviors to Keep You and Your Business Safe Online

October is Cybersecurity Awareness Month, a time to help provide information and resources to help educate the public about cybersecurity. In our increasingly digital world, cybersecurity is not something that we can ignore anymore. In the business sector, it is...

ETH 2.0: What Comes Next?

If you’ve been following cryptocurrency, financial—or really any news in the past month—it’s likely you’ve heard of the Ethereum Merge. But what is the Merge, and what does it have to do with Ethereum? Before we dive into the Merge, let’s break down what Ethereum is....

Why is it a Good Idea to Have a Crisis Communications Plan?

Why is it a Good Idea to Have a Crisis Communications Plan?

Even the most well-oiled machine is going to run into a couple of hiccups now and then. Take a step back and think about the complexity of your business for a moment. Even a small- or medium-sized business can have dozens of vendors. What if one of them turns out to...

Must Read Books for the PR Professional

Must Read Books for the PR Professional

Adapting quickly and learning continually are essential to a successful PR career. Whether you've been out of school for two years or ten years, staying up to date on industry trends and continuing to hone your craft is important. There are hundreds of books...

Shifting the Advisory Industry with Women Financial Planners

Shifting the Advisory Industry with Women Financial Planners

We already know that, based on the numbers, women are better at investing than men; so what does that say for female financial advisers? Well, studies show not enough. According to Zippia, a data collector that helps job seekers find career opportunities, only 28% of...

Want to Connect with Media at Conferences? You Need to Plan on it.

Want to Connect with Media at Conferences? You Need to Plan on it.

Conference attendance is a key tactic in any strategic public relations plan. There are several benefits for companies to attend leading industry events—whether it be to rub elbows with peers, network with industry leaders, get your product in front of and interact...

How PR Pros Can Leverage AI

How PR Pros Can Leverage AI

In our modern, digitized world, various tools and systems are becoming integrated into our lives every day that were once only seen as science fiction or light-years away. While Hollywood might have tried to paint a different (and much scarier) picture in the past,...

Preparing Crypto Taxes in 2023? Here’s How-

Preparing Crypto Taxes in 2023? Here’s How-

The year is already halfway over, and it will be time to prepare for Uncle Sam’s payday once more. For many, paying taxes on your cryptocurrency can sometimes be a logistical nightmare. Every cryptocurrency transaction has an accounting as well as a tax implication....

What is BNPL? Break it Down for Me

What is BNPL? Break it Down for Me

As the financial world continues to become increasingly digitized and complex, it seems as though the industry keeps coming up with more and more acronyms and initialisms for new concepts, making it harder for the everyday consumer to know what in the world anyone is...

Boosting and Measuring ROI Through PR and Marketing

Throughout the COVID-19 pandemic, the PR and marketing industries have had to shift focus and create tactical strategies to keep their return on investment (ROI) afloat, never mind improving it. This meant virtual Zoom meetings rather than industry events, more calls...