You’ve spent endless hours researching companies to find the best business partner for your product, then weeks collaborating on advertising and executing the perfect campaign. Yet, when the time comes, your campaign flops. Unlike business-to-consumer (B2C) marketing,...
As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current trends and events so we can seamlessly position clients to become a part of the conversation. This tactic is known in the industry as “newsjacking.”...
When it comes to driving successful public relations and communication plans, various strategies can be used to produce desirable results. The media landscape has constantly evolved as digital content continues to rise and audiences are now consuming their news and...
While many PR and marketing professionals love to hate the forced pleasantries involved with networking events, the reality is that in-person networking is one of the most important aspects of growing one’s career and business. In addition to making new connections,...
Small businesses are the lifeblood of the U.S. economy. In 2019, the Small Business Administration (SBA) reported 30.7 million small businesses in the U.S., providing jobs to 47.3% of the country’s private workforce. The pandemic has since changed all that, forcing...
