A group of thirty AP US History students sitting in a classroom are assigned a research project. As expected, one of the students raises his hand to ask, “How long does this need to be?” – to which the teacher responds, “How long is a piece of string?” The students...
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public’s opinion of their...
A partnership between a traditional bank and a fintech startup is in many ways a natural fit. Traditional banks have the infrastructure, resources, name recognition, and cash to provide the financial services we rely on every day. Speed, efficiency, and customer...
At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...