Zoom meeting, step aside! Broadcast media is akin to opening night on Broadway – live and a tad nerve-wracking. Whether it’s a local news channel or prime time with Bloomberg TV, the stakes are higher in broadcast as there’s little margin for error and episodes live...
As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current trends and events so we can seamlessly position clients to become a part of the conversation. This tactic is known in the industry as “newsjacking.”...
We’ve all been there. You have a FANTASTIC new customer to announce that will really skyrocket your public relations program and make the top tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with PR,...
At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...