In our modern, digitized world, various tools and systems are becoming integrated into our lives every day that were once only seen as science fiction or light-years away. While Hollywood might have tried to paint a different (and much scarier) picture in the past,...
Throughout the COVID-19 pandemic, the PR and marketing industries have had to shift focus and create tactical strategies to keep their return on investment (ROI) afloat, never mind improving it. This meant virtual Zoom meetings rather than industry events, more calls...
To say that the COVID pandemic changed the way that we work would be a massive understatement. Companies are now allowing flexible options providing their employees with work-from-home benefits. However, ironically this has made it difficult to achieve work-life...
Value is a tricky concept. It’s not created by having the best product, the best team, or the best technology. Value for a business is only created when your customers and other target audiences know and recognize how good you are. Don’t get me wrong – offering a...
Public Relations is an area of practice that is consistently evolving. Long gone are the days of spending hours on the phone pitching print newspapers, mandatory office hours, and traveling across the country for a thirty-minute new business pitch. The world is...
