As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...
Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an effective story is much more memorable than rattling off revenue figures, future sales, growth, etc. Storytelling deconstructed helps to...
As part of our recent efforts to support small businesses, we’ve noticed many business owners are asking the same questions, regardless of industry. “How do I communicate my situation to my customers?” “My doors are closed, is there a way to continue to grow my...
At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...