Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather, public relations feeds into a company’s overall marketing strategy by raising brand awareness in the form of earned media, speaking engagements,...
When it comes to driving successful public relations and communication plans, various strategies can be used to produce desirable results. The media landscape has constantly evolved as digital content continues to rise and audiences are now consuming their news and...
We’ve all been there. You have a FANTASTIC new customer to announce who will really skyrocket your public relations program and make the top-tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with...
In today’s crowded marketplace it can feel like a daunting task to stay relevant and stand out. By being creative and focusing energy on the factors that resonate the most with your target audience, you can establish a solid market presence for your brand that...
As a business grows, so does its need for expertise in various functions. A CEO makes strategic decisions about filling specific roles, usually in a particular order such as operations, finance, technology, and human resources. At some point, there is a requirement...