Your External PR Agency Guide: How to Achieve Synergy and Success with Your In-House Team

By: Olivia Gerling

Whether you’re an in-house agency needing a bit of help, or you’re an organization desperate for PR, it’s important to know how to use a PR agency to your advantage. Many companies with in-house public relations teams don’t realize they can benefit from someone on the outside. Here’s a few ways partnering with a PR agency can take your organization to the next level.


While an in-house agency may be focusing on projects that are ongoing or upcoming, they may not be focused on what’s going on in the news. An internal team is more likely to be reactive due to being immersed in daily work, which means they may be missing out on important ways to get your company’s name out there. However, an external PR team can aid with seeing the big picture, or even just offering a fresh perspective.

Consider this: Are you a financial company? Perhaps your PR agency team will recommend a campaign around Financial Literacy Month. This may be months in the future, which means it is not something your in-house team will think about. However, your external team can work in advance to pitch topics well in advance, putting story ideas on a reporter’s radar and increasing the margin of success.

Tactical Support

Does your in-house team meet on a frequent, scheduled basis with stakeholders? If not, hiring an external PR agency can help better organize your relationship with them. Your PR agency can aid with creating a regular cadence of check-ins, whether weekly or monthly, to better establish an understanding between both parties. Frequent check-ins led by an external team allows for an outside point of view, with a team asking questions that the in-house team may not think to consider.

Targeted Expertise

Let’s take a look at KCD PR. We specialize in fintech, web3, crypto and blockchain, finance, and more! Bringing in a team with specialized experts tallows for outside the box thinking and new ideas that you otherwise may not have considered. PR experts often have a robust list of clientele, from startups to major organizations, which means they can offer your team insight when it comes to scaling the company and how to proceed.

In addition, outsiders bring new ideas and perspectives to the table. Have you ever put together a proposal or written a paper that felt perfect, but when someone else looked at it they were able to suggest edits or catch glaring errors in your work? An outside agency can do the same thing for your business.

Though it is never a bad idea to have an in-house PR team, bringing on a group of experts from outside the organization can help your business flourish in a variety of ways. Whether you’re looking for tactical assistance or fresh ideas, bringing in a fintech PR agency is a great choice.

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