The Bottom line

Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor

Mastering Your Mid-Year PR Check-In: Key Metrics to Monitor

As we reach the midpoint of the year, it's the perfect time for PR professionals to pause and assess the effectiveness of their campaigns and strategies. The mid-year check-in provides an invaluable opportunity to evaluate progress, identify areas for improvement, and...

Crisis PR Communications in the Spotlight

Crisis PR Communications in the Spotlight

From tech giants and airlines to government agencies and more, it seems like every major institution has found itself having to navigate a PR crisis in recent years. In the era of social media, controversies and missteps can quickly blow up into full-blown emergencies...

KCD PR Wins Communicator Award for Fintech PR eBook

KCD PR Wins Communicator Award for Fintech PR eBook

 The leading financial PR agency won for its free eBook, “Fintech PR: Strategies for Growth and Success”  SAN DIEGO – May 21, 2024 – KCD PR, a nationally-recognized public relations agency serving financial services, fintech, web3, and cybersecurity clients, today...

Strategies for Effective PR in the Crypto Resurgence

Strategies for Effective PR in the Crypto Resurgence

The cryptocurrency market has been on a rollercoaster ride, experiencing soaring highs and plummeting lows. After a prolonged bear market, the industry is witnessing a resurgence, with renewed interest and investment pouring in. This resurgence presents a prime...

May the 4th be with your PR Campaign: Happy Star Wars Day!

May the 4th be with your PR Campaign: Happy Star Wars Day!

Whether you’re a small rebel company just getting started, or you’ve already built your empire, those of us at KCD PR are here to provide our best tips to go from a PR padawan to a PR master. Of course, it certainly doesn’t come without practice. Heed our advice, or...

The Hard is What Makes it Great

The Hard is What Makes it Great

There's a great moment in one of my favorite movies, A League of Their Own in which Geena Davis's character, Dottie, wants to quit the baseball team. Its manager, Jimmy Duggan (played by Tom Hanks) a former pro ball player confronts Dottie after she says baseball is...

The Ultimate High-Tech PR Checklist for Launching Your Product

The Ultimate High-Tech PR Checklist for Launching Your Product

Developing the next hot high-tech product can feel like an exhilarating whirlwind of engineering feats and entrepreneurial hustle. But with the nonstop flurry of product development and marketing, it’s easy to overlook critical components that help amplify your...

What to Know About Potential Fintech IPOs and Growth in 2024

What to Know About Potential Fintech IPOs and Growth in 2024

This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in...

Our Time at Money20/20 in Photos

Our Time at Money20/20 in Photos

We’ve just returned from Money20/20 USA 2023. We’ve had a packed schedule with LOTS going on, so we wanted to share a few favorite photos from our time at the conference.  Alloy’s Women in Fintech Happy Hour at  Bouchon at The Venetian! We got to enjoy gorgeous views,...

What We’re Expecting to Hear About at Money20/20

What We’re Expecting to Hear About at Money20/20

The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...

Marketing and the Taylor Swift Effect

Marketing and the Taylor Swift Effect

Calling all PR professionals and Swifties! Look what you made me do – I’m talking about writing this blog post, of course. Unless you’ve been living under a rock the past couple of weeks, then you’ve probably heard that pop sensation, Taylor Swift, and Kansas City...

How to Build a Community Through Web3 Marketing

How to Build a Community Through Web3 Marketing

When I attended my first Web3 conference, I entered with caution, not fully confident about how a newcomer to the space would be approached. I’d heard nauseating stories of “crypto bros” being the next ideation of the finance bro, just with worse hair and...