Wonders & Blunders: Telepathic Success

Telepathic Success

This week, we can’t help but tease a bit of our own “wonder.” The newsletter you read before you is getting a makeover! Tune in next week for a grand debut.

 

Now for this week’s ups and downs. Hackers took the lights out in a Ukrainian city, but cybersecurity experts quickly uncovered how. Facebook is going telepathic, all while Uber is, well, still dealing with a crisis. And our beloved city of San Diego climbed the ranks of startup stardom and made us proud! Whether a wonder or a blunder, we try to find a lesson in it all.

Wonders & Blunders: Telepathic Success

When A City Goes Dark…

Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success Wonders & Blunders: Telepathic Success
Shout out to our friends at cybersecurity firm ESET for helping analyze how hackers were able to temporarily shut down power  to part of the Ukrainian city of Kiev. Although power was back on in Kiev within an hour, experts believe the hack could have been a dry run. 
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success
Surf’s Up Startups!
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success Wonders & Blunders: Telepathic Success
Move over Silicon Valley, there’s a new startup city on the block! A new study has rated San Diego 4th nationally based on the number of startup businesses. Our city came out ahead of Silicon Valley but behind Los Angeles, Austin and Miami. About one out of every 200 adults in San Diego are entrepreneurs. We hope to see all these entrepreneurs at San Diego Startup Week!
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success

Telepathic What?

Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success Wonders & Blunders: Telepathic Success
Facebook’s latest goal is to look inside your brain. At its annual conference, Facebook announced its new research initiative to create telepathic typing by shining light on your brain and then measuring the light reflected back (…ish). Though outside scientists and engineers are skeptical, Facebook already has 60 of its brightest minds working on the project. Results may be far off, but here we’d love to be able to play ping pong while think-typing at the same time.
IN THE NEWS
D iversity is good for business! David Knoch, President of 1st Global, tells The Wall Street Journal that financial advisories with the healthiest growth have diverse staff and clients. 
Wonders & Blunders: Telepathic Success
DON’T MISS THIS 
Startup enthusiasts, entrepreneurs, investors and lovers of innovation, you’re not going to want to miss San Diego Startup Week! SDSW brings together the community to share progress, exchange resources and celebrate the thriving innovation economy found in our city.  
Date: June 19-23, 2017
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success
BOTTOM LINE

What is Fintech PR?

 

Today, fintech is synonymous with leading companies like PayPal, SoFi, Venmo and GoFundMe. Within a well-saturated marketplace (more than 1,000 companies, $105 billion in funding, $867 billion in value and its own stock market index) strategic public relations is playing a critical role in helping fintech firms stand out from the crowd.

Wonders & Blunders: Telepathic Success
Are you excited for the new W&B look?
Yes
Wonders & Blunders: Telepathic Success
No
Wonders & Blunders: Telepathic Success
Share you thoughts on our social networks:
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success

Surviving One Crisis at a Time

Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success Wonders & Blunders: Telepathic Success

In times of crisis, there’s no room for distractions. Eric Dezenhall, a crisis management expert, says that companies under siege can only focus on one crisis at a time. Dezenhall spoke with CNBC the day after an Uber executive resigned after backlash from a sexist commit he made at a board meeting. As we know, Uber is currently under investigation for sexual harassment at the company. Most companies can’t spend time responding to what their executives are saying while also handling a crisis. However, Dezenhall also cautions against making “knee-jerk” firings over small issues. In times of crisis (and also in normal times), don’t forget to stop, think and breath.

Wonders & Blunders: Telepathic Success
Wonders & Blunders: Telepathic Success

 

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.