Three pillars of marketing and PR strategy include owned media, earned media and paid media, also known as The PESO Model™. These terms appear frequently in online marketing discussions, but what exactly do they mean? How are they important to your company? How can...
You don’t want to miss this. OUR CRITICAL ANALYSIS OF THE WEEK’S NEWS We are sweating in San Diego! It’s 105 degrees outside our office downtown as we’re writing this, so there may be a few heat-induced hallucinations in this week’s...
The IPO pipeline is back on, baby! Techies were hopeful that Snapchat’s blockbuster IPO would inspire other companies to take the public markets plunge — and it looks like Silicon Valley has deemed it safe for swimming. But the road to an Initial Public...
To succeed as a marketer in 2016, the needs and experiences of your customers need to be at the forefront of your mind, regardless of the industry you operate in. Marketing strategies must constantly be adjusted based on changes in technology, analytics and customer...
