The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Financial Wellness: Preparing for a New Era

This post was also published on FinTECHTalents The year 2020 has felt like a lot of things for many of us, ‘the worst year ever’ among one of them, according to The Guardian. And if this year were to play a character from a Hollywood film, I’d cast her as Catwoman in...

The Digital Future of Wealth Management is Bright

This post was also published on FinTECHTalents Prompted by smartphones, fast Wi-Fi and more recently, the COVID-19 pandemic, financial services companies are offering tailored experiences to fit the needs and interests of their target personas. Consumers expect a...

Fintech in the Post-Covid-19 World: What’s Next?

The Covid-19 virus has affected Americans in all walks of life and on many levels. Americans have been forced to adapt to a new reality in many ways, and the financial sector has been no exception. Many consumers who used to deal face-to-face with financial planners,...

The Technology Revolution is in Hyperdrive

A digital transformation is underway. In warp-speed, tech is allowing us to function at home during the coronavirus pandemic safely. For most of us, there is no other option. Moreover, several tech sectors are booming and taking center stage for the future of society...

How technology events are pivoting in the face of COVID-19

Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...

LendingClub Acquires Radius Bank – a PR Perspective for Fintech

This week, the financial services industry went wild over news of LendingClub’s acquisition of Radius Bank and for good reason. This is the first time that a U.S. fintech company has acquired a regulated U.S. bank. If the regulators approve the acquisition, it could...

The Top 5 Fintech Conferences to Attend in 2020

Marketing budgets aren’t infinite, which means most of us have to be selective about which fintech conferences to attend in 2020.  The list of ‘best conferences’ will obviously look different depending on your line of business – whether you’re an institutional lender,...

Five Technology PR and Marketing Predictions

As we wind down the clock on 2019, it’s time to saddle up and get excited for what promises to be a unique year of 20/20 vision for our top-ranked PR agency. This is always a great time to meet with clients and start to discuss their marketing and budget plans for the...

Finovate Day 2!

Image: Finovate.com Day two of Finovate Fall has left us feeling motivated and inspired! Today, we got some airtime on DM Radio, a data-management themed, weekly, one-hour live radio show broadcast on Thursdays at 3 PM Eastern / 12 PM Pacific. Look out for the podcast...

KCD PR Takes on FinovateFall 2019!

KCD PR Takes on FinovateFall 2019!

More of the KCD PR team is bi-coastal this week as we take on FinovateFall in New York! We’d like to consider ourselves Finovate regulars at this point, but the more we attend the more we look forward to seeing all the trailblazing and upcoming companies, learning...

Make the Most of Your Next Industry Trade Show

Make the Most of Your Next Industry Trade Show

The strategic importance of trade shows to business leaders cannot be overestimated. Simply put, events provide important business leads, new contacts and the latest industry trends and information. With 46% of trade show attendees holding executive or upper...

This News Release Isn’t Dead … You’re Just Doing It Wrong

Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...

Disruptive Businesses are Everywhere; Here’s How to Stand Out

Disruptive Businesses are Everywhere; Here’s How to Stand Out

At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...

How Twitter Lists Lead To Stronger Media Relationships

How Twitter Lists Lead To Stronger Media Relationships

Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...

Finovate’s Next Top Demo

Finovate’s Next Top Demo

When it comes to Finovate demos, it is not necessarily the technology or product that is presented that makes it best in show, but how the product is presented. So what does it really take to make it to the top? Digestible & Interactive: Agent IQ Agent IQ is focusing...

Global Fintech: What’s Hot & What’s Not

Today at FinovateSpring we heard from four analyst all-stars, who talked over what they believe to be the top fintech trends we are seeing today. First to take the stage was Michelle Evans, global head of digital consumer research at Euromonitor International. The...

Beating the Bell

Beating the Bell

If getting up in front of thousands of people to explain your business or product isn’t hard enough, Finovate puts the added pressure on their demos of having to do all of this in seven minutes or less. Whether they beat the bell and told their story in seven minutes...