Wonders & Blunders: Did you know that unicorns can fly?

 

 Up, Up and Away!

The future looks bright, friends. We’re improving diversity in cybersecurity, backing the good guys in finance and moving at a steady clip toward high-flying unicorns. What a wild ride!

Wonders & Blunders: Did you know that unicorns can fly?
Nice Guys Finish First
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly? Wonders & Blunders: Did you know that unicorns can fly?

The financial industry gets a bad rap. From “The Big Short” and “Billions,” to “Flash Boys” and “The Wolf of Wall Street,” Americans are often persuaded that anyone who works with money must be a bad egg. The Wall Street Journal  reports that Virtu Financial CEO Douglas Cifu is determined to rewrite the high-frequency-trading story by focusing on market-making, backing IEX and, um, coaching hockey. His PR push comes alongside his company’s efforts to acquire rival firm KCG, a move that would more than double Virtu’s U.S. trading volumes. 

Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
Now Hiring: Everyone in Cybersecurity
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly? Wonders & Blunders: Did you know that unicorns can fly?
Personnel shortages in cybersecurity are extensive. More than one million jobs in management, legal, compliance, HR and communications that require little to no “tech” or “dev” experience remain unfilled. So what’s the problem? Forbes columnist and Brown University Executive Master in Cybersecurity Deborah Hurley points out one culprit: D-I-V-E-R-S-I-T-Y. Less than 11 percent of cybersecurity pros are women, a trend that no one has felt pressed to change – yet. “To fill those one million cybersecurity jobs, the industry must look to cross-train professionals from other disciplines.” Challenge accepted.
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
It’s a Bird, It’s a Plane, It’s … Your Uber
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly? Wonders & Blunders: Did you know that unicorns can fly?

Unicorns are hard to find, but maybe that’s because they’re flying high above us. TechCrunch reports that last month’s Uber Elevate Summit featured experts from the aerospace, aviation and energy storage sectors. The inaugural event honed in on catalyzing the future of on-demand, urban air transportation, which is about as complicated as you would expect, but also the sector that could produce the next “unicorn.” Long story short, Silicon Valley is betting that tomorrow’s taxi will be a flying car. So when searching for the next billion-dollar startup, keep your eyes to the sky.

IN THE NEWS

1st Global EVP/Client Experience Officer Jeff Magson joins CNBC to explain why advisors should practice what they preach and offer fee diversification.

Wonders & Blunders: Did you know that unicorns can fly?


Noble Gold Investments has opened an IRA depository in Dallas, the first of its kind in this region of the country.
Crain’s Dallas has the scoop.

DON’T MISS THIS
Prepare your company for the broad spectrum of ever-changing technology trends at The 5th Annual California Technology Summit. The Machon Corporation-sponsored event will explore topics that will  “Expand the Frontiers of IT and Security.”
Date: May 17, 2017
Place: Orange County, CA
Wonders & Blunders: Did you know that unicorns can fly?
WHAT DOES IT TAKE TO MAKE IT IN VC?
Depends on who you ask. Some venture capital firms are putting their money on cryptocurrency, while others are banking on something a bit more traditional: good ol’ leadership. What is the ratio of foresight to blind luck? The Bottom Line looks into it.
Wonders & Blunders: Did you know that unicorns can fly?
YOUR THOUGHTS
What’s the next billion-dollar idea?
SOCIALLY

CONSCIOUS FINANCE
SHARE YOUR ANSWER on our social networks:
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
Wonders & Blunders: Did you know that unicorns can fly?
 

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.