Content Marketing Experts Share Their Favorite Social Media Platforms

In today’s digital age, consumption of social media is practically inevitable. Whether you’re interacting and engaging as a consumer or absorbing news from a broadcast program (which is now often integrated with social media newsfeeds), you are living in a social media affluent world. Now the million dollar question comes down to which platform are you using and why are you using it? Since everyone has their own preferences, and each platform serves its own purpose, KCD PR’s team of content marketing experts decided to dish out their favorites for both personal and professional use.

Content marketing experts discuss social media platformsKevin Dinino

Professionally, I love the ability to have news at my fingertips with Twitter. It’s my morning (and evening) ritual to stay updated on news and to interact with followers in real time. Twitter is also the one social media platform that is easier to use on a mobile device via their app – although their web presence has improved lately. Here’s to hoping they can figure out a way to monetize as it’s a truly valuable resource.

Outside of work, I’ve been dabbling with broadcasting with Periscope lately and really enjoy the ability to stream video and broadcast to a community of followers. My wife recently went to a concert that I was able to watch on Periscope even though I was home dog sitting!

 

Periscope app

 

Ryan Hall

Professionally, I have and probably always will prefer LinkedIn. It has proven invaluable when it comes to business networking and research. The Groups feature is an easy way to connect with other like-minded professionals and LinkedIn Publisher is a great way to establish your voice and expertise in your particular field.

 

LinkedIn Groups

 

On a personal level, I really love Twitter. It’s a great way to get a glimpse of what’s happening in the world and to see what’s trending. Twitter is also incredibly entertaining during the larger nationally televised events, like a big game, a presidential debate or an awards show… just beware of the trolls.

Tony Vignieri

By far, my favorite professional platform is LinkedIn. It keeps me up-to-date on what my professional colleagues are doing as well as what’s happening with friends. Additionally, the articles that are shared are of great value and easy to digest on a busy day. One thing I wish LinkedIn would stop doing is allowing skill endorsements by people who don’t really know you.

My favorite personal platform is Twitter. Easy to use, easy to navigate and easy to get your message across.

Amanda Powers

As a PR professional, Twitter is an invaluable resource for research on media and trends, as well as establishing and fostering professional relationships. When it comes to media relations, Twitter is one of the best places to connect with reporters and journalists. From pitching to keeping in touch and tracking breaking news, it’s one of my favorite platforms for work!

 

Using Twitter to pitch reporters

 

Instagram is a personal favorite! Between sharing photos and coming up with creative (read: sassy) captions, Instagram is one of the best places to build a personal brand. I also LOVE being able to see what my favorite celebs are up to (cannot get enough of Taylor Swift (#squadgoals) and Chrissy Teigen) and keep tabs on family and friends!

Sobia Siddiqui

For professional purposes, Instagram is a favorite. In an age where digital marketing is all about reaching consumers on a personal level, Instagram is the best social channel for fostering engagement. As people, we crave to share our stories visually and let’s face it, visual storytelling is a true art form on Instagram. Marketers should know the key to success when strategizing on Instagram, is to ensure you’re reaching your target demographic by tapping into the appropriate influencers and keeping content transparent. Take a look at Nike, for example, sure we all love shoes, but Nike has done an outstanding job of understanding the psychology of their Instagram users. Nike’s photos tell a story, while providing a platform for their customers to be seen. They are committed to creating content that is focused on their audience rather than generic product features.

 

Content marketing experts discuss Instagram

 

Snapchat is my choice for a personal platform. I love that Snapchat is intentionally ephemeral – allowing your updates to disappear after a period of time (though now you can pay to see a Snap update for a second time). But that’s not all, I also love Snapchat for making it easier to watch live events without physically being there. Snapchat is quickly becoming the go-to media platform for promoting trending events such as the 2016 Presidential Campaigns, NFL Sundays and more.

Kelly Gardner

For professional purposes, LinkedIn is by far my favorite platform. As a PR/marketing professional it is important to stay up-to-date on industry trends, connect with fellow peers and show off your work. LinkedIn provides a platform to perform all of these tasks. When taken advantage of properly, LinkedIn can be a very powerful tool for your professional profile.

 

Content marketing experts discuss LinkedIn

 

On a personal level, I am quite fond of Twitter. While it definitely took some time to grow on me, I’ve found that Twitter’s doses of digestible news allow me to track trends in a number of different industries at the same time. I also find Twitter to be a great place to test what content works and what content doesn’t. With only 140 characters, marketers are forced to think outside the box and get creative in order to entice readers to dig deeper.

Charles Jiang
Believe it or not, I actually really like Facebook for professional networking. The platform is extremely versatile and really opens up a channel for creativity and fun. When used correctly it can be a huge asset to building a personal or professional brand.

 

content marketing experts discuss deviant art

 

My favorite social media platform in a non-professional environment is Deviant Art. It’s an online community for artists to display their art and connect with other artists. There’s also a marketplace for artists to sell digital or print copies of their work. It’s where I go for inspiration and to see the latest trends in digital art.

With so many platforms to choose from, and so many new social media channels emerging all the time, there is something for everyone. With a little experimentation you can hone in on which social media medium is perfect for you – whether it be for personal use or professional. We would love to hear what your favorite social media channels are and why! Share below in the comments!

Make sure your brand looks flawless on social media – no matter what channel you choose – with these beautifully custom branded cover photos. Download our free templates today!


Social Media 2015

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.