Last week I wrote about our super successful media open house for Brain Corp’s product unveiling. Sure enough after one whole week we placed seven media stories in a combination of outlets including print, online and broadcast. For those of you in the same boat of getting a flurry of traffic and media attention, here’s how you can get more value from media coverage.
1. Promote the heck out of the piece. Your website will naturally generate a spike in traffic likely on the day the media story was published, but after that one day, it’ll go back down to the normal traffic rate. What I highly recommend is to maximize traffic to this piece (assuming you’re smart enough to have already uploaded it to the newsroom page on your website) through sharing it on social media..not once, not twice, but several times. When you share it across your various social platforms, tag the reporter and the publisher to feed off of their networks.
2. Is it newsletter worthy? If you have a weekly or monthly newsletter you send to your current and prospect clients, ask yourself if the media piece is newsletter worthy. You want to show your customers what positive attention you’re garnering from the public (aka the media).
3. Take it back to the media. If there are bits and pieces of your story that can create a secondary, compelling angle for a separate story, why not pitch it back to the media as a follow up piece?
As you can tell by now, there is a plethora of ways you can maximize value of your PR pieces. The opportunities are endless in terms of digital promotion, but the point I’m trying to make is don’t stop when the story is out. Think outside the box for other ways to build your company’s brand reputation.
Now here’s the list of the coverage we received for Brain Corp. We’ve been dying to share it with you:
- AI Allows Robots to Make Clean Break From Controller, San Diego Business Journal
- Brain Corp.’s First Product is a Brain for Floor-Scrubbing Machines, Xconomy
- Brain Corp. launches first product, self-driving robot, San Diego Union Tribune
- Brain Corp Located in Mira Mesa Revealed Its Newest Robot “EMMA”, ABC 10
- Brain Corp Developed This Cleaner at Its Headquarters in Mira Mesa, CW6
- Self-Driving Robotic EMMA Debuts at Brain Corp Open House in Mira Mesa, NBC 7