Wonders & Blunders: Will it pay to be contrarian in 2017? Ask the kettle

10…9…8…

As the clock winds down on 2016, it’s only natural to reflect on a year chock-full of wonders and blunders, and to organize them in, say, a list. Everyone’s doing it! We’ve read so many listicle recaps of 2016 and predictions for 2017 that we started ranking our favorites – until we realized that Rolling Stone, TIME and even the satirical Clickhole also compiled Best-List lists, which are pretty great, respectively. So in the spirit of ranking everything, we present this week’s best concept to make you wonder (is it hip to be contrarian?), this week’s worst blunder (Social Security woes), the best blunder-to-wonder (finding a pot of gold in the endzone), along with a roundup of our favorite 2017 technology trends. Hint: All are wonderful, except of course, the blunder.

 

DJ at concert

The Best Definitive Rankings of Absolutely Everything, in No Particular Order

KCD PR hair on fire emojiRolling Stone’s “No More Year Left: 2016 in 10 Lists” combines a pile of awe-inspiring reads (National Geographic’s “Best Photos of 2016”) with pure entertainment (iO9’s “19 Times Someone Gets Thrown Into the Vacuum of Space, from Worst to Best”). TIME took a more measured approach, ranking entertainment, tech and pop culture by viewership, readership, and user statistics. The New York Times named its inaugural “Californian of the Year,” the Golden State’s Governor Jerry Brown, and also compiled a very touching (if premature) tribute to great personalities lost in 2016. Here’s to hoping George Michael and Carrie Fisher are the last greats to leave us this year.

 

Wonders & Blunders: Will it pay to be contrarian in 2017? Ask the kettle

Best (Idea to Make You) Wonder: Does it Pay to Be Contrarian?

KCD PR moustache emojiInvestmentNews weighs in on an interesting investment strategy: Should you go short when the media says go long? Americans look to the news to learn the facts and gauge sentiment, but in a year of stunning ups, downs, and upsets, many mainstream publications have gotten it wrong. When it comes to investing and predicting market performance, could it be wise to use headlines as an indicator, and then do the opposite?

 

social security office

Worst Blunder: Social Security ShakeDown

KCD PR steam ear emojiThinkAdvisor reports that nearly a third of Social Security benefits will need to be trimmed by 2030 to keep the program viable. The Congressional Budget Office predicts that combined Social Security retirement and disability trust funds will be depleted in fiscal year 2029—five years earlier than the trustees of the two funds had projected in their 2016 annual reports. Per the CBO: “For the program to be self-supporting, current and future generations would need to pay more in taxes than they receive in benefits to offset earlier participants’ larger benefit-to-tax ratios.”

salvation army red kettle

Best Blunder-to-Wonder: A Salvation Stunt

KCD PR money emojiDallas Cowboys running back Ezekiel Elliott jumped into an oversized Salvation Army “Red Kettle” to celebrate his 13th rushing touchdown of the season. The Cowboys were penalized 15 yards for the “excessive celebration,” and Elliott anticipated a $12K+ penalty fine to boot. Instead, the fine was waived when the Salvation Army reported a donation surge of $80K in the week following the stunt. Many of the donations were made in increments of $21 — Elliott’s jersey number. The 21-year old rookie has promised to bolster his unexpected cause with a donation of his own – a great boost to the Red Kettle campaign, which had previously been reporting a 16% drop in donations from 2015.

 

In The News

From ThinkAdvisor: “Don’t Overreact. Stay Optimistic. Advice From Advisors Post-Election”

David Knoch, president of 1st Global: “[I]n the long-run time horizon of our clients, we’re going to be OK, that’s what makes America, our democracy and our people so special,” he said in a statement. “Financial advisors will need to coach their clients through this volatility and do what they can to keep their attention on the ‘big picture.’”

Knoch said that people often focus on investment performance and product choice.

“Uncertain times are when financial advisors provide the most value to their clients: keeping them from getting caught up in their emotional reactions which leads to hasty decision-making and losing sight of their long-term objectives,” he said.

Events 

RDI: Speaker Series: 2017 Trends

Join Red Door Interactive for an annual trends presentation. Learn what we expect to see in 2017 and how to leverage these trends in your 2017 Marketing Plan.

SAN DIEGO
Tuesday, February 14th
8:30 AM to 11:00 AM

DiamondView Tower
350 10th Avenue
15th Floor Ultimate Skybox
San Diego, CA 92101

 

From The Bottom Line Blog 

Ready and Able to Disrupt: Introducing Our Favorite New Tech Trends
(Hint: Let’s chat augmented reality, machine learning, and chatbots)

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.