Wonders & Blunders: Flagging a Problem During Spotify’s IPO

Wonders & Blunders: Flagging a Problem During Spotify's IPO
 
Wonders & Blunders: Flagging a Problem During Spotify's IPO
OUR CRITICAL ANALYSIS OF THE WEEK’S NEWS
Wonders & Blunders: Flagging a Problem During Spotify's IPO
The sounds of Spotify’s IPO took over the news yesterday, with a bit of “static” at the beginning when the wrong country’s flag was flown in front of the NYSE. Though the stock exchange responded with a good-natured joke, reporters couldn’t help but wonder if the flag snafu was a comment on Wall Street’s unhappiness with this nontraditional IPO.
 
What are municipalities doing to improve cybersecurity in the wake of Atlanta’s ransomware attack? New York City has been working on a cybersecurity initiative focused on mobile devices, which is set to launch this summer.
 
We couldn’t leave you without a bit of crypto news. Coinbase has a new VP of business development and her extensive background in M&A has us wondering: What’s next for this cryptocurrency platform? It’s just one more exciting thing to watch in the fast-paced world of crypto and blockchain projects!
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO Wonders & Blunders: Flagging a Problem During Spotify's IPO
NYSE Throws Shade at Spotify’s IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Blunder: NYSE Flies Wrong Flag to Honor Spotify’s IPO – Chris Morris in Fortune.
 
The NYSE attempted to honor Spotify’s roots by flying the Swedish flag Tuesday morning during Spotify’s IPO, but it flew the Swiss flag by mistake. The Swiss flag is red with a white cross, quite different from the blue and yellow Swedish flag shown above. The NYSE admitted its error in good humor, calling it “a momentary ode to our neutrality in the process of price discovery.”
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO Wonders & Blunders: Flagging a Problem During Spotify's IPO
NYC Taking Steps to Secure Online Activity
Wonders & Blunders: Flagging a Problem During Spotify's IPO
 
New York City will offer residents cybersecurity tools starting this summer to protect against hacking and other malicious online activity, especially on mobile devices. The app, called NYC Secure, will alert users to potential threats and provide tips on how to prevent against cyberattack. The city also will increase security of public Wi-Fi networks.
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO Wonders & Blunders: Flagging a Problem During Spotify's IPO
What Companies Will Coinbase Acquire?
Wonders & Blunders: Flagging a Problem During Spotify's IPO
 
Coinbase recently named Emilie Choi, LinkedIn’s former head of M&A, as vice president of corporate and business development. At LinkedIn Choi oversaw 40 M&A transactions. Coinbase has not made any big acquisitions in the past, but Choi said the company is now in a position to ramp up M&A focused on bringing in new talent, which she calls “acqhires.” We can’t wait to see what’s next for this rapidly growing crypto company!
Wonders & Blunders: Flagging a Problem During Spotify's IPO
» IN THE NEWS
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO Wonders & Blunders: Flagging a Problem During Spotify's IPO
Kevin Dinino, President of KCD PR, wrote about five ways AI is disrupting financial services, in Fintech Futures.
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Wonders & Blunders: Flagging a Problem During Spotify's IPO Wonders & Blunders: Flagging a Problem During Spotify's IPO
KUSI News talks to Ken Slaght, President of San Diego’s
Cyber Center of Excellence (CCOE) about cybersecurity for the City of San Diego Public Safety and Liveable Neighborhoods Committee.
Wonders & Blunders: Flagging a Problem During Spotify's IPO
» BOTTOM LINE: 
10 Artificial Intelligence Terms to Know
Wonders & Blunders: Flagging a Problem During Spotify's IPO
When it comes to buzz words in 2018, artificial intelligence is certainly top of the ranks. As the field of AI continues to grow across all verticals, so too does the misuse of common terms. Better understanding what these terms mean is the first step in clearly defining the difference between AI and all of the subsets that fall beneath it. So, whether you’re a professional in tech or just plain curious, we’ve got your covered.
Wonders & Blunders: Flagging a Problem During Spotify's IPO
» FEATURED CASE STUDY:
Noble Gold Investments
Wonders & Blunders: Flagging a Problem During Spotify's IPO
Noble Gold Investments (“Noble Gold”) is a precious metals IRA investment firm located in Los Angeles. The firm had the exclusive rights to the first gold depository located in Texas and approached KCD PR to assist with the rollout of this announcement. Despite this significant news, Noble Gold was competing in a challenging environment and struggling in terms of driving national media awareness for its business. Furthermore, the firm’s marketing initiatives were sporadic, uncoordinated and executed without a strategic approach.
Wonders & Blunders: Flagging a Problem During Spotify's IPO
 
 

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.