Wonders & Blunders: Ch-Ch-Changes

Ch-Ch-Changes 

This week has been a doozy! Starting work on a Tuesday? That had us all sorts of confused. Not to mention we did a double take when we saw FLOTUS’ email on blast. Investment banks taking companies public could be going out of style, meanwhile the Father of Android is making a comeback. 

Wonders & Blunders: Ch-Ch-Changes

Direct Listings Put Wall Street Banks on Watch

Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes Wonders & Blunders: Ch-Ch-Changes
Tech IPOs get us giddy, period. But could a new trend moving away from the bells and whistles of traditional IPOs be emerging on Wall Street? The New York Times reports that music-streaming giant Spotify is in talks about taking the direct listing route as soon as later this year. This move bypasses the pre-prospectus hype and moves shares directly onto the open market for investors to purchase. We’ll be keeping our eye on direct listings as other power players such as Uber may be considering this same path. 
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes
The Media Has a PR Problem
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes Wonders & Blunders: Ch-Ch-Changes
The most recent Gallup Poll results revealed “Americans’ trust and confidence in the mass media had reached all-time lows with only 32 percent of participants saying ‘they have a great or fair amount of trust in the media.’” An 8 percent drop since 2015, trust is clearly trending in the wrong direction. The core problem, you ask? Social media. It’s not the sheer use of social media by journalists, rather the raw look behind the curtain that news consumers now see. 
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes

Want to Email FLOTUS? Here’s her Email Address 

Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes Wonders & Blunders: Ch-Ch-Changes
If you haven’t been warned about updating your social media privacy settings, let Melania Trump be a lesson for us all. The First Lady’s email address was released publicly last week after Belgian ethical hacker Inti de Ceukelaire was able to obtain it in a matter of minutes through “ill-configured privacy settings and a self-written script” on Facebook. The hacker wrote Mrs. Trump a long letter inviting her to his beautiful city of Aalst and then kindly explained how to avoid an incident like this in the future … changing the Facebook ‘who can look me up’ privacy setting to ‘only me.’
IN THE NEWS
Multiemployer plan programs are struggling to keep up financially. Zane Dalal, Executive Vice President of BPA, talks to PLANSPONSOR about how a simple shift in the current model could help revive the industry.
Wonders & Blunders: Ch-Ch-Changes
DON’T MISS THIS
While not all startups are alike, these startups are all heroes. Techweek is a purpose-built organization with week-long conferences throughout the year. Techweek partners with tech leaders, corporations and the community to build a unique experience for investors, entrepreneurs and Hero Companies.
Date: June 23-29, 2017
Place: Chicago
Wonders & Blunders: Ch-Ch-Changes
BOTTOM LINE BLOG

What is Fintech PR?

Today, fintech is synonymous with leading companies like PayPal, SoFi, Venmo and GoFundMe. Within a well-saturated marketplace (more than 1,000 companies, $105 billion in funding, $867 billion in value and its own stock market index) strategic public relations is playing a critical role in helping fintech firms stand out from the crowd. 

Wonders & Blunders: Ch-Ch-Changes
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Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes

The Father of Android is Making a Comeback 

Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes Wonders & Blunders: Ch-Ch-Changes

It wasn’t enough for Andy Rubin to invent some of the world’s first internet-connected devices. First he brought us Sidekick (#memories), then came Android and now, three years after leaving Google he brings us Phone. In order to top his seemingly un-toppable career, Rubin has set out to make his new company, Essential, “the first great gadget maker since Apple.” He plans to do it with a series of products built to “bring order to the endless standards, protocols and systems wrought by the Internet of Things.”

Wonders & Blunders: Ch-Ch-Changes
Wonders & Blunders: Ch-Ch-Changes

 

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.