There is still a lack of understanding on the part of many financial advisors when it comes to the sheer power of social media and its ability to deepen the advisor-client relationship. There’s lots to be said for learning how many new people clicked on your Facebook page or LinkedIn profile, the search terms they typed to find you, and the online venues they are using to visit your website
Seven out of ten financial advisors are using social media for business purposes according to a recent study by FTI Consulting and LinkedIn. The study shows that this number is expected to grow as financial advisors discover the opportunity that lies in this medium for referrals and prospective clients. Many financial advisors are hesitant when it comes to social media, but with free tools such as HootSuite and TweetDeck, it is easier than ever to keep profiles up to date.
Below are some tips for social media that KCD PR has used to develop engaging content designed for financial services professionals:
- Prospects want to connect with you on a personal level as well as a professional level. Use social media to your build your SEO and increase your chances of being found by a prospective client.
- You don’t have to post 10 times a day to gain traction on social media. Instead, work on developing thoughtful updates that interest your audience. Include videos, photos, or a news article with your thoughts.
- Don’t be afraid to engage in conversations. Your readers want to get to know you as a person. The more you communicate and engage with your peers, the more receptive they will be to what you have to say.
- Compliance is often a deterrent that keeps advisors away from social media. However, there are tools available to make social media feel less constraining from a compliance standpoint. Many broker-dealers offer solutions that help their advisors take advantage of social media while remaining compliant.
KCD PR has helped hundreds of financial advisors with their social media outreach and the results have been positive across the board. The best thing about social media for advisors is that you don’t need to dedicate a lot of time in order to reap the benefits. Aim to include social media in your weekly routine and consider posting once or twice per week. Since much of today’s news breaks on Twitter, it pays to pay attention.
