As we wind down the clock on 2019, it’s time to saddle up and get excited for what promises to be a unique year of 20/20 vision for our top-ranked PR agency. This is always a great time to meet with clients and start to discuss their marketing and budget plans for the...
Three pillars of marketing and PR strategy include owned media, earned media and paid media, also known as The PESO Model™. These terms appear frequently in online marketing discussions, but what exactly do they mean? How are they important to your company? How can...
It’s a new year, happy 2017 everyone! If you aren’t already calculating ROI for your marketing and PR strategies, today’s a good time to start. According to Investopedia, the definition of return on investment (ROI) is a performance measure used to...
The old saying is true— a picture is worth a thousand words. But in today’s digital age it’s probably worth ten times that. And, that’s even more the case with video. Video is as close to being there, as well…being there! Video connects with your emotions. You take...
