As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...
At KCD Public Relations we use an approach we like to call PR 3.0, in which public relations, marketing, and social media marketing work together to increase brand recognition and promote growth. In the past, a PR professional only had to be concerned with monitoring...
As many webmasters know, the algorithms that ultimately decide where your website ranks in search results are continuously changing, making it challenging to keep up with the most important SEO factors. Here’s a brief rundown of what’s currently important in SEO to...
Did you know that each month, 329 million people read blogs? Or that 37% of marketers say blogs are the most valuable content type for marketing? With 9 in 10 organizations marketing with content and 75% of financial services marketers utilizing separate content...
Many financial services companies use email marketing to increase leads and grow their business. But are you reaching as many people as you think? How many people are opening your emails and engaging with the content you’ve worked so hard to create? Here are some...
