Stablecoins – A Crypto Alternative for the Risk Averse

24.03.2021
By: KCD PR Editorial Staff
Category:
Uncategorized

Cryptocurrencies have gained traction since Bitcoin emerged in 2009.  But more than ten years after its introduction to the market, it continues to suffer from extremely high volatility. While stablecoins have become one of the hottest issues in this space.

Stability is, of course, a crucial characteristic of mediums of exchange, and Bitcoin’s volatility diminishes its utility as a medium of exchange.  Companies like GMO-Z.com Trust Company will leverage blockchain technology to provide a global payment and money transfer solution that does not suffer from volatility: a stablecoin. These virtual currencies are pegged to stable stores of value and are backed by reserves in those currencies. To maintain the trust of customers and the community, reserves should be be regularly audited and custodied in a fashion that is subject to close regulatory scrutiny. In general, stablecoins can be useful in situations with high transaction fees, such as foreign exchange trading, or with high levels of intermediation.

 Leading Stablecoins

With the rise of Defi and numerous crypto applications, the total market capitalization of all stablecoins has exceeded $34 billion in January 2021 according to CoinGecko. Not only are there US dollar-pegged stablecoins like USDT, USDC, and PAX, there are DAI, QCAD (CAD), BRZ (BRL), TRYB (Turkish Lira), and other numerous stablecoins in the market now.

Tether (“USDT”), a stablecoin issued by Tether Limited, is said to be the most popular stablecoin.  USDT was originally designed such that each coin would be worth $1.00 USD and it can be traded on more than sixty exchanges with 400+ trading pairs.  As an early market player, USDT is supported by numerous blockchain applications and payment methods, but the pervasiveness of the token may change as other more trustworthy stablecoins gain market acceptance.

USD Coin (“USDC”) is a USD-backed stablecoin powered by CENTRE, an open-source technology and protocol development project initially supported by Circle and Coinbase. USDC is compatible with Ethereum wallets such as Coinbase Wallet.  CENTRE promotes its compatibility and usability as value propositions, leaning on Coinbase’s strong reputation.

Paxos Standard Token (“PAX”) is a stablecoin issued by Paxos, a chartered trust company supervised by NYDFS.  Paxos also offers regulated services related to crypto assets.  Like other stablecoins, Paxos promotes its stability and versatility.  Some of its marketing focuses on peer-to-peer transactions and users can focus on its applications for trading, commerce, and peer-to-peer transactions while instantly sending and receiving US Dollars around the world.

DAI is a decentralized stablecoin running on Ethereum that attempts to maintain a value of $1.00 USD. Unlike other centralized stablecoins introduced above, DAI is backed by collateral on the Maker platform instead of is not backed by US dollars in a bank account. The system employs smart contracts on Ethereum through the use of Collateralized Debt Positions (CDPs) and autonomous feedback mechanisms to actively stabilize DAI’s exchange rate.

QCAD is a new regulated Canadian dollar-pegged stablecoin launched by Canada Stablecorp. Stablecorp assured that the underlying assets are held with an independent custodian and their policies and systems are designed fully compliant with FINTRAC requirements for Money Service Businesses in Canada.

Brazilian Digital Token (“BRZ”) is also an ERC-20 token built on Ethereum designed to maintain a 1:1 peg to Brazilian Real. According to their website, price stability will be pursued by market agents based on the reserves held by the reserve managers and the issuance of new tokens with the underlying reserves will be audited by a reputable third-party firm.

BiLira token (“TRYB”) is a Turkish Lira-backed stablecoin that is issued by BiLira. BiLira has engaged with several DeFi projects and allowed TRYB users to interact with decentralized finance products.

Though there are a number of stablecoins of USD and other currencies as we introduced, there is no regulated JPY-pegged stablecoin in the market so far. GMO JPY (GYEN) is the first regulated JPY-pegged stablecoin that GMO-Z.com Trust Company brought to the market.

GYEN is a 100% fiat-backed ERC-20 stablecoin developed and issued by GMO-Z.com Trust Company. Japanese Yen that backs GYEN in circulation is held securely in FDIC insured trustee bank accounts. Every token will have a one-to-one reserve balance and can always be redeemed 1:1.

GYEN enables you to trade one of the most traded currencies, JPY, with other currencies in crypto and expand your trading strategies. Aside from GYEN, we are also launching ZUSD, a new USD-pegged stablecoin.

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PR Assistant

San Diego, CA
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Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
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Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.