Why is video marketing so critical to your brand? It encourages higher engagement, leads to higher click through rates and can ultimately generate higher sales. The human connection can’t be undervalued and video marketing is a great way to help you connect the dots. Ultimately, prospects will become your client or customer because they feel a personal connection with you and your brand, people want to hear from other people. Video marketing allows you to speak directly to your prospect and provide a deeper connection than traditional marketing efforts. While it’s important to continue demonstrating your expertise, video marketing provides an additional channel to help your audience learn more information about you and your business.