While our clients are busy coordinating end-of-year financial planning, KCD PR is helping to coordinate end-of-year client communications. Although everyone is busy with holiday parties, last-minute shopping, travel and vacation, this time of year provides a great opportunity to reach out and build stronger client relationships, while squeezing in any last minute financial advice before the New Year! Fortunately, there is more than one way to communicate with clients during the holiday season.
Monthly newsletters are a great way to share holiday wishes with clients and colleagues. Take advantage of any last minute company news you have yet to share or any tips you have for clients before the New Year. Although it is a busy time for all, the holidays are still a great opportunity to reach out to clients and let them know you are available to answer any year-end questions they may have. It’s also a popular time for people to receive newsletters, so make sure yours stands out. Details like creative subject lines and personalization will help get your newsletter noticed and read. Don’t have a newsletter? This is a great time to start! Get a kick start on your New Year’s resolutions and don’t wait another day to send out your first newsletter.
Before you disconnect to enjoy the holidays, don’t forget to wish your followers, networks and friends a Happy Holiday and prosperous New Year. Facebook, Twitter and LinkedIn provide quick and easy ways to reach your clients and other business contacts during the holidays.
Christmas cards are a great way to make a connection with your clients. While they may be time consuming, nothing is more memorable and personal than a hand-written note. Emails, tweets and posts are abundant, but everyone appreciates the thoughtfulness of a holiday card.
The weeks leading up to January 1 may be hectic, but nothing is more important than making a lasting and personal connection with your clients and networks.