The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
From Our Table to Yours: The KCD PR Team’s Favorite Thanksgiving Dishes
Thanksgiving is a gracious and wonderful time of year, where families and friends come together to enjoy delicious food and loving company. In the spirit of mouth-watering meals and full bellies, our team is dishing about their favorite part of the delectable...
5 Simple Steps for Implementing a Killer Blogging Strategy
As a team of self-proclaimed content marketing experts, we find ourselves singing the praises of blogging all the time. A comprehensive content strategy can have a tremendous impact on your overall marketing efforts, as it has been proven to be one of the most...
When it’s Time to Consider a Rebrand
Company branding is one of the most effective and important ways companies can communicate their value proposition. And if you missed our recent blog on branding, here are a few important things to note. A company’s brand is more than just its logo. It is all visual...
Why We Love Content Marketing and You Should Too
Whether we like it or not, traditional marketing methods aren’t as effective as they once were. The stats say that 86% of Americans use their DVRs to fast forward through TV commercials, 91% unsubscribe from email lists, 44% of direct mail is never opened, and more...
Why Infographics Should be in Every 2016 Presidential Candidate’s Communication Strategy
With the 2016 Presidential Election campaigning underway, it’s no doubt that each candidate is eager to communicate their message to voters. Every candidate has a plan – a very complex plan – it has to be if they want to run an entire country. But in order for a...
3 Ways Live Streaming Is Shaking up the Media Landscape
If we told you we could foresee the future, what would you say? Live streaming apps such as Meerkat and Periscope are fairly new but have given many a spotlight when it comes to delivering news. For example, remember that New York City building explosion back in...
Creating a Long-Lasting Public Relations Strategy: It’s Not a Light Switch!
Public Relations is a necessity for those who want to keep up with consumers. Unfortunately, most businesses attempting to jump on the PR bandwagon are falling short due to a lack of understanding of effective tactics. Whether you’re ready to hire outsourced PR...
3 Ways to Leverage Case Studies for Your B2B Marketing Strategy
As marketers we have plenty of tools and resources to help convey our value to prospects and leads. Utilizing everything from video content to infographics can help influence your target audience. However, one of the most overlooked resources we see are case studies....
6 Tools Every B2B Marketing Executive Should Have
You’re a B2B marketing executive tasked with strategizing, implementing and overseeing the marketing efforts for your organization. Like most B2B marketers, you’re probably faced with the challenges of identifying target audiences, generating leads and reporting on...
The Best B2B Marketing Blogs You Probably Aren’t Reading
www.business2community.com The business-to-business (B2B) arena provides a unique set of challenges for business owners, salespeople and marketers alike. Standing out from the crowd can be rather difficult whether you are IBM or a small commercial printing company....
5 Killer Ways to Improve Your B2B SEO
SEO [es-yee’-OH] noun: stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” results on search engines. In the information age, it plays a vital part in any B2B marketing strategy For...
How To: Use Analytics to Optimize Your Content Marketing Strategy
Have you ever taken a look at your website data? Bounce rates, percentages of sessions, outbound links and average time spent during a session are all but a few indicators that content marketers should focus on when analyzing content. (Image via houseofthemes.com)...
Connecting with Your Audience: Four Lessons from Pope Francis
In today’s digital world, social media, blogging and the plethora of other tools we have access to provide B2B and B2C companies with an invaluable opportunity to establish a deep connection with their audiences. We see some brands do an excellent job of this over and...
Content Marketing Experts Share Their Favorite Social Media Platforms
In today’s digital age, consumption of social media is practically inevitable. Whether you’re interacting and engaging as a consumer or absorbing news from a broadcast program (which is now often integrated with social media newsfeeds), you are living in a social...
San Diego Cyber Center of Excellence Selects KCD PR to Lead Communication Efforts
KCD PR, a San Diego-based public relations and content marketing firm, announced today that it has been named PR agency of record and a member firm of the San Diego Cyber Center of Excellence (CCOE), a non-profit dedicated to accelerating the regional economy by...
5 Ways B2B Content Marketing Will Transform Your Lead Generation
If you own a B2B business, chances are you’ve realized that prospects don’t always come looking for you. Lead generation is a crucial part of maintaining your business and it can often be challenging. Image Credit: IMDb In today’s over-saturated world, your potential...
The Ultimate B2B PR Cheat Sheet
Image courtesy of www.bbc.co.uk We hear from people who are interested in learning more about the value of public relations all the time. Business owners and entrepreneurs frequently call our office because they want to create greater awareness of their product or...
B2B vs. B2C Marketing: Do you know the difference?
When it comes to being a business owner, one of the first questions you should answer is what kind of business you’re actually running, i.e. are you managing a business-to-business operation or a business-to-consumer operation? The second question you should be able...
The 5 Positions You Need to Handle All of Your Marketing Solutions
Every office is different and when building your marketing dream team the things that work for the Jones’s may not work for you. There are many different ways to construct your ideal marketing team but the core values of your team are likely the same. You will need a...
3 Reasons Why Your Website Might Be Losing Customers
Is your website successfully gaining you leads and customers? If the answer is no, there’s a good chance your website is turning potential customers off and losing you business. To understand website effectiveness we have to first break down the goal of a website....