The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Wonders & Blunders: Better Than a Leftover Turkey Sandwich
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS While we're eagerly anticipating the Thanksgiving holiday, here are a few hot topics in finance and fintech to whet your appetite! Bitcoin, bitcoin, bitcoin is all we've heard in the news lately, but one company is...
Stay Safe on Cyber Monday: Cybersecurity for Holiday Shopping
Americans have many things to be thankful for this holiday season, but the unprecedented rate of data breaches and rising rate of credit card fraud are not among them. Online transactions are at the center of data breaches and credit card theft – and the most popular...
Wonders & Blunders: Your Gloves Are Taking You Out to Dinner Tonight
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Happy Wonders & Blunders Wednesday! This week we enjoyed an article comparing AI to electricity, detailing all the industries and everyday tasks it will change in the near future. The photo and reference of Rosie, the...
5 Strategies to Successfully Communicate an ICO (Part 2)
Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to successfully communicate an ICO. Let’s now focus our attention to timing, planning and execution in the second part of this...
Wonders & Blunders: Data Overload
Plus big news in crypto futures trading OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Welcome to this week's Wonders & Blunders! We're keeping it hopeful and helpful this week with big news in cryptocurrency, a near-future technique for storing passwords in...
5 Strategies to Successfully Communicate an ICO (Part 1)
According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it stands to reason that comprehending what an ICO actually is might be a good idea. So here is our take...The name takes after the capital markets...
Wonders & Blunders: Halloween Candy Coma
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Hope you had a happy and safe Halloween and you're enjoying a delicious pairing of leftover candy and coffee to start your morning! We continue our robots vs. Wall Street coverage with news on the first ETF...
KCD PR Wins Public Relations Excellence WebAward
The Web Marketing Association (WMA) recently awarded KCD PR a WebAward for Outstanding Achievement in Web Development in the category of Public Relations Standard of Excellence. Mobile compatibility is also a huge component of redesigning and updating company...
Wonders & Blunders: Heat Wave High Jinks
You don't want to miss this. OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS We are sweating in San Diego! It's 105 degrees outside our office downtown as we're writing this, so there may be a few heat-induced hallucinations in this week's commentary on the news. We...
Wonders & Blunders: Telepathic Success
Telepathic Success This week, we can't help but tease a bit of our own "wonder." The newsletter you read before you is getting a makeover! Tune in next week for a grand debut. Now for this week’s ups and downs. Hackers took the lights out in a Ukrainian city,...
Wonders & Blunders: This is Your Doctor
This is Your Doctor This week we’ve been bombarded with news all of which could affect our health one way or another. VR and AI are improving our lives by making healthcare less costly, while simultaneously ensuring surgeons have practiced enough pretend surgery...
Wonders & Blunders: Ch-Ch-Changes
Ch-Ch-Changes This week has been a doozy! Starting work on a Tuesday? That had us all sorts of confused. Not to mention we did a double take when we saw FLOTUS’ email on blast. Investment banks taking companies public could be going out of style, meanwhile the Father...
What is Fintech PR?
While “fintech” as we know it burst onto the scene with serious force in 2015, fintech actually traces its roots back to the invention of the printing press – making paper currency more accessible and relevant in the marketplace. Today, fintech is synonymous with...
Wonders & Blunders: Serious Business
The latest in media, tech and finance. Serious Business This is serious stuff, there’s no if’s, and’s, or but’s about it. Tesla’s factory workers have some grievances, the environment needs saving (but could blockchain come to the rescue?), a name can make or...
Wonders & Blunders: Back to the Future
Back to the Future How was your decision-making in the 90s? It could have seriously impacted your portfolio. And what were you doing last weekend? Perhaps shedding a tear over the state of VC (and its lack of funding) or the most recent cyberattack? Maybe times had...
Wonders & Blunders: Did you know that unicorns can fly?
The latest in media, tech and finance. Up, Up and Away! The future looks bright, friends. We’re improving diversity in cybersecurity, backing the good guys in finance and moving at a steady clip toward high-flying unicorns. What a wild ride! Nice Guys Finish...
Let’s Go Fly … A Car
Self-driving cars are so last week. Media coverage of transportation technology has moved onwards -- and upwards. Prototypes (and VC funding) abound! Tech titans including Uber, Airbus, Larry Page and the government of Dubai have moved their money into the airspace,...
VC Recipe For Success: Tech, Foresight & a Bit of Luck
What does it take to make it in venture capital? Depends on who you ask. The Forbes "Unchained" podcast might convince you to place your bets in cryptocurrency. “VCs invest in innovation and disruption, but how often do they innovate themselves?” asked recent guest...
Wonders & Blunders: Profiting from Loss
Profiting From Loss This week brings new meaning to "profit and loss." We could be gaining a new app to predict the future success of our new bosses, but will it cut down on creativity in the boardroom? Cybersecurity confidence is low, but will that help your...
Be Not Afraid: AI Goes Mainstream, With Help from Humans
AI is so hot right now, but it's also super complicated and controversial. While industry executives bemoan the high cost of entry, workers are afraid that artificial intelligence programs will evolve consciousness that rivals that of humans, and eventually take all...