Wonders & Blunders: Halloween Candy Coma

 

 
 
 
Wonders & Blunders: Halloween Candy Coma
 OUR CRITICAL ANALYSIS OF THE WEEK’S NEWS
 
Hope you had a happy and safe Halloween and you’re enjoying a delicious pairing of leftover candy and coffee to start your morning!
 
We continue our robots vs. Wall Street coverage with news on the first ETF managed by a robot, which is beating the S&P 500 in the first few days of trading. Is this a cause for concern, or for celebration?
 
The power of branding is proven once again by a company that changed its name to incorporate the skyrocketing interest in blockchain technology. If your company is moving into hot topic industries, there are many pros and cons to consider before a big decision such as a name change.
 
Cybersecurity is always on our minds, and we found out it’s on the minds of auto and tech industry execs involved in self-driving cars as well. Cybersecurity organization CCOE is collaborating to address concerns at an autonomous vehicle testing site here in San Diego.
 
Check it out!
Wonders & Blunders: Halloween Candy Coma
 
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma Wonders & Blunders: Halloween Candy Coma
The First ETF Managed By a Robot
Wonders & Blunders: Halloween Candy Coma
The first fund managed by a robot is here. EquBot launched the first retail ETF managed using IBM’s Watson AI technology (ticker: AIEQ). It “uses artificial intelligence to pick stocks in much the same way humans have for decades—by ranking investment opportunities on a variety of factors, including fundamentals such as profit growth and valuations.” The fund has gained 0.7% during its first few days of trading, beating the 0.5% of the S&P 500 index.
 
Are human portfolio managers in danger? The AI ETF charges .75% in annual expenses versus an average portfolio manager changing 1.04%. Will this decrease in fees be enough incentive for customers to leave human fund managers and change over to robot-managed funds? Time will tell!
 
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma Wonders & Blunders: Halloween Candy Coma
Blockchain Branding Brings Big Benefits
Wonders & Blunders: Halloween Candy Coma
 
On-line Plc took advantage of the skyrocketing interest in blockchain, the technology behind Bitcoin, by announcing that it was changing its name to Online Blockchain Plc. This announcement spurred the company’s biggest stock gain since its listing in 1996.
 
A few more name-change stock jumps cited include Bioptix Inc. changing its name to Riot Blockchain Inc. and SNAP Interactive gains possibly resulting from being mistaken for SnapChat’s parent company, Snap Inc.
 
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Emoji Index
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma Wonders & Blunders: Halloween Candy Coma
Self-Driving Car Cybersecurity Concerns
Wonders & Blunders: Halloween Candy Coma
Business Insider reports that both auto and tech industry executives are concerned about the growing interest in autonomous vehicles and the possibilities the cars can be hacked. A law firm surveyed executives about their concerns with self-driving cars, and the number one concern for 63% of respondants was cybersecurity.
 
Cybersecurity can be a double-edged sword to publicly discuss, without giving away information that could aid hackers in cyberattacks, so organizations such as San Diego’s CCOE are collaborating with many companies and groups across industries to ensure the safety and cybersecurity of the future of driving, including a new vehicle testing site in San Diego.
 
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
» IN THE NEWS
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma Wonders & Blunders: Halloween Candy Coma
Cobinhood speaks to BlockTribune about regulation and official oversight as a way to help grow and stabilize the cryptocurrency marketplace.
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma Wonders & Blunders: Halloween Candy Coma
ABC 10 News covered CCOE’s Secure San Diego — a look at city preparedness for an infrastructure hack.
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma
Wonders & Blunders: Halloween Candy Coma Wonders & Blunders: Halloween Candy Coma
ValueWalk spoke to Intrinio chief executive officer Rachel Carpenter about her female-led startup designed for small investors, which has attracted the eye of big institutions.
Wonders & Blunders: Halloween Candy Coma
» BOTTOM LINE: Communication: The Critical Key to Building Trust in Fintech
Wonders & Blunders: Halloween Candy Coma
The financial technology industry is booming, but while adoption of digital money management platforms has been on the rise, trust in fintech firms has lagged. The World FinTech Report 2017, by Capgemini, LinkedIn and Efma, revealed that 50 percent of the world’s banking customers use at least one fintech product or services — but only 23.6 percent of them trust their fintech providers.
 
That statistic is worrisome. The report showed that consumers still trust incumbent financial institutions more when it comes to fraud protection, quality of service and transparency, so what can fintech firms do to compete?
Wonders & Blunders: Halloween Candy Coma
»FEATURED CASE STUDY: CCOE
Wonders & Blunders: Halloween Candy Coma
KCD PR was selected to promote the San Diego Cyber Center of Excellence (CCOE), a nonprofit organization that promotes alignment and collaboration within the cyber community.
KCD PR developed a comprehensive public relations strategy by first thoroughly understanding the nonprofit organization space, then establishing a set of measurable objectives and communications guidelines to guide the overall strategy that would help CCOE position San Diego as the hub for all things cyber-focused.
Wonders & Blunders: Halloween Candy Coma
 
 

 

PR Assistant

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 2

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.

PR Assistant 3

San Diego, CA
Close

Our ideal candidate is a news and digital marketing junkie, who loves the thrill of pitching top-tier business media, writing a timely blog post and managing client PR & marketing campaigns. Pitching the Wall Street Journal or TechCrunch? No problem. Searching and networking for the next great speaking opportunity for a client? Of course! You live to see your clients featured in the spotlight. KCD PR is hiring a full-time Senior Associate based in San Diego or virtual (with some travel to San Diego!) to join our growing agency specializing in the financial, fintech and emerging technology industries. This position works directly on a small, collaborative team on public relations, digital marketing and social media campaigns for our diverse roster of clients across the nation in emerging categories like fintech, AI, SaaS, cybersecurity and blockchain. This position promises to offer an exciting, fast-paced work environment, access to clients and the opportunity to grow within the firm. If you enjoy rubbing elbows and supporting some of the brightest names in financial and technology with brand-building public relations and marketing campaigns, we want to hear from you. We have a caring and rewarding culture and a fun work environment – we work as hard as we play!  Expect a fast paced day and plenty of opportunity to shine and be rewarded for your hard work.

What You Will Be Doing at KCD PR:
•  Key contact for clients, supporting daily communications for 5-7 key client accounts
•  Partnering with other KCD PR team members on content creation and support of collateral materials and client events
•  Key role on agency marketing initiatives – creating company newsletter, blog content and digital PR and marketing campaigns
•  Participates in day-to-day media monitoring of client and industry news
•  Creating press releases, fact sheets and various other press materials
•  Strategizing on public relations and marketing goals and objectives
•  Pitching/conversing with national business and technology media on behalf of KCD PR clients
•  Managing social media marketing content for new clients and knowledge to use Facebook, LinkedIn, Google+, Twitter and YouTube
•  E-Marketing management, blog posts and landing page content creation
•  Utilizing social media to promote client news/events updating/creating pages for clients, web content revisions for client web sites
•  Editing web site content, uploading videos, often first draft of client work

Does This Sound Like You?
(*Must meet all criteria*) Candidates with previous experience working in related roles in the financial services and technology industry will be given priority. No recent graduates will be considered.

At least 3+ Years previous PR or marketing agency experience (with technology and/or financial services clients)
Bachelor’s Degree in related field (Communications, Marketing, Finance, Business or related field)
You have proven skills of integrating and leveraging social media programs, print and broadcast media to heighten client exposure and visibility
You have a strong knowledge of the financial and technology markets and know the trends, opportunities and challenges that face many of the agency’s clients
You’re a communication guru and have a strong portfolio of writing (creative and strategic) and possess a healthy network of media contacts that have helped garner impressive results
Experience managing multiple client accounts and collaborating with a team of internal resources
Superior, proven written and oral communication skills and an obsession with detail-oriented results
Ability to speak with clients, participate on conference calls and maintain high level of professionalism and maintain confidentiality of client information
Knowledge of WordPress, basic website editing and Hubspot marketing software systems a plus (as is Hubspot certification)

Compensation:
Competitive salary based on commensurate experience, bonus program for smart goal performance, 401 (k) retirement plan with full company match and annual company profit sharing contributions, generous group health care plan options, PTO plus paid company holiday from Christmas Day through New Year’s Day, free beer, breakfast and all sorts of goodies at our awesome co-working space in Little Italy, direct deposit, mass-transit/biking incentives.