The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Darin Pastor To Lead Investor Group Seeking To Purchase NHL’s Phoenix Coyotes
Every once in a while, the sports and financial worlds combine to make for a great story. Here's some exciting news from our client, Darin Pastor, CEO of Capstone Affluent Strategies CEO. ____________________________________________ Hockey in Pastor's Blood; Family...
The Business Side of Social Media: A Pinnacle of Individuality or Uniformity?
How Facebook Continues to Reinvent Itself in an Effort to Stay on Top The number of online social networks has ballooned in recent years to a menagerie of different kinds, from the behemoths of Facebook, Twitter and LinkedIn, to niche sites like Kaboodle (for shoppers...
KCD Public Relations Adds Expanding Client Roster with Addition of Two Top Southern California Financial Services Companies
KCD Public Relations (KCD PR), a boutique public relations and marketing firm, has added two new top financial services clients in the Southern California region to its expanding client roster. KCD PR has been selected by Retirement Benefits Group, a...
Intern Wanted at Growing San Diego PR Firm!
Our San Diego PR firm is looking for an Intern to join our growing boutique agency. If you enjoy personal finance topics, and learning more about financial PR and working with entrepreneurial clients on helping grow their business via PR/Marketing/Social media, we...
Get Eyes On Your Newsletter with Effective Email Marketing!
Many financial services companies use email marketing to increase leads and grow their business. But are you reaching as many people as you think? How many people are opening your emails and engaging with the content you’ve worked so hard to create? Here are some...
News Sources: Moving Beyond the Paper
We came across an article the other day that proves an interesting fact: traditional media is no longer the only source of breaking news. In the last two years alone, the percentage of Americans who get their news via social media has doubled. With networks like...
Why Having an Online Presence Matters for Financial Advisors: Tips for Social Media Success
There is still a lack of understanding on the part of many financial advisors when it comes to the sheer power of social media and its ability to deepen the advisor-client relationship. There’s lots to be said for learning how many new people clicked on your Facebook...
The Value of Google Analytics
The majority of companies rely heavily upon their websites to represent their brand, spread their messages, and present information. Measuring the online reach and visibility of your company is an important responsibility to branding as a whole; knowing who is...
Getting the Most Out of Professional Conferences
Attending an upcoming conference or seminar? Professionals in nearly all fields attend gatherings like these for a number of reasons: some go to network, others to educate themselves, and many attend simply because they are obligated to do so. Whatever the reason,...
Leveraging Social Media to Increase Your AUM
Facebook tends to take the spotlight when it comes to social media, but if you are a financial advisor looking to maintain a strictly professional online presence, LinkedIn is the real frontrunner. A recent survey administered by the site points to the vast...
The Billion Dollar Club: Who’s Next?
For years, Silicon Valley has been home to an exclusive club of start-ups, entrepreneurs and tech giants looking to hit it big. Some ventures survive, many fail, and a select few find enormous success. As we watch Facebook move out of Silicon Valley and onto Wall...
Meet KCD PR’s Latest Team Additions
My name is Alexa Strobridge and I am very excited about joining the KCD PR team as one of their newest Account Coordinators! As a native of San Diego, I ventured away for college in San Francisco. After spending two years there, I quickly began to appreciate how...
Do You Have a PR/Marketing Plan in Place for 2012?
As 2011 comes to a close, many businesses are analyzing their goals for the New Year. Some important questions to consider include: Were you as successful as you had hoped? Why or why not? What are your competitors doing that you are not? How is your online presence?...
We’re Hiring!
Our growing San Diego pr firm is hiring a full-time Account Coordinator. If you're an outgoing, skilled PR and social media pro with an eye for digital communications, we want to hear from you! Check out the full job posting and description below the contact form on...
Why Twitter is PR Gold
Twitter is an interesting tool. Some people swear by it and some people can’t stand it. Regardless of your personal feelings about Twitter, it may be something you want to consider for your business. Michelle Carville posted an article on recent Twitter statistics...
Social Media: Not Just for Your Kids!
We thought this video report issued by the Wall Street Journal recently really sums up the story as it relates to financial advisors and social media. The editorial staff at Dow Jones discussed the pros and cons of using social media sites such as Twitter, LinkedIn,...
Now Batting… Google+
At the start of the 21st century, Google revolutionized the way we used the Internet by mastering search engine technology and in turn making it the hottest tech company in the world. In the decade since, a new trend has captured Internet users: social media. Sites...