The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
RE:INVENTION, inc. and KCD PR Announce Strategic Partnership
Award-Winning Consulting Firms Launch Collaboration to Advance Product Innovation San Diego, Calif. and Chicago, Ill.—November 5, 2013 — RE:INVENTION, an award-winning market intelligence and innovation consulting firm, and KCD Public Relations (KCD PR), a boutique...
Don’t Fear the Compliance Boogey Man: Turning the Lights On Your Marketing and PR Ideas
“I’m not sure if compliance allows that.” “I don’t want a LinkedIn profile because it’s too much of a hassle.” “Is that an approved activity?” We hear similar sentiments all the time, and it’s understandable. There have been many financial firms in hot regulatory...
Five Q’s with KCD PR’s Newest Additions
We’re excited to introduce KCD PR’s newest team members, Amanda Powers and Ashley Weaver. To help everyone get to know each other, we’ve asked Amanda and Ashley to answer a few questions about themselves. First up is Account Coordinator, Amanda Powers. Q: How did...
Protecting Your Company’s Blind Side
By Ryan Hall, Account Executive It’s the last week of September and that means the football season is in full swing. For fans of the NFL, you’ve had three weeks to evaluate your team and you are either happy with your chances, you know it’s going to be a long season,...
Coffee Talk with Tom Daley, CEO of The Advisor Center
Tom Daley is the founder and CEO of The Advisor Center, a unique web-based community that is changing the face of financial advisor recruiting. Daley has over 25 years of experience in the financial services industry and founded the company in late 2012 after years of...
KCD PR Adds 1st Global to Expanding Roster of Financial Services Clients
San Diego, Calif. — KCD Public Relations (KCD PR), a boutique public relations and marketing firm, has added 1st Global, a research and consulting partner to select CPA and wealth management firms, to its client roster. Specifically serving CPAs, 1st Global provides...
Creating the Perfect Public Relations Pitch
As a public relations professional, a key element to our craft is to perfect the art of pitching story ideas to our friends on the “other side” of the aisle, namely the media. Reporters, journalists, and media contacts rely on pitches to feed them story ideas and...
The Advisor Center Selects KCD PR for Marketing and Public Relations Counsel
“Next Generation” of Financial Advisor Recruiting Provides Anonymous Online Marketplace San Diego, Calif. — KCD Public Relations (KCD PR), a boutique public relations and marketing firm, has added The Advisor Center to its growing client roster. The Advisor Center is...
Visiting San Diego for a Conference? What to See and Do in America’s Finest City
San Diego is a popular destination for B2B, and professional and financial services conferences. This year alone, financial firms First Allied Securities, Harland Financial, LPL Financial and TD Ameritrade hold their yearly meetings in “America’s Finest City."...
“So, what does a PR Firm do? What don’t you do?” You Might be Surprised…
As PR professionals, we are often approached by prospective clients or inquiring minds who want to know exactly what it is that a PR firm does. They want to know: what is “public relations”? The PR, marketing, and advertising industries often have an overlap of...
Finding Media Success in Today’s Reporting Landscape
As traditional journalism continues to evolve and more people turn to the internet as their primary source for news, it is becoming increasingly difficult to separate credible sources from everyone else. The web has produced an overwhelming amount of “news” outlets,...
Is Your Website Ready for PR 3.0?
At KCD Public Relations we use an approach we like to call PR 3.0, in which public relations, traditional marketing, and social media marketing work together to increase brand recognition and promote growth. In the past, a PR professional only had to be concerned with...
Twitter? Tweeting? Say What?
How to Use Twitter to Develop Meaningful Connections As PR professionals, many of our initial conversations about Twitter sound like: “Twitter? I don’t have time for that.” Sure, it may seem like there’s a new social media platform every month, but several are truly...
Social Media Gets SEC Stamp of Approval. What’s Next?
The SEC recently announced that publicly traded companies will be allowed to announce company news through social media pages, provided they have announced previously which sites they intend to use. This means that you will likely start to see firms first disclose...
Social Media is a Hoot!
KCD PR is proud to announce that we are now a HootSuite Solution Partner. We love the ease of use and analytics available to conduct powerful social media marketing campaigns. HootSuite is a social media management system for businesses and organizations...
Darin Pastor To Lead Investor Group Seeking To Purchase NHL’s Phoenix Coyotes
Every once in a while, the sports and financial worlds combine to make for a great story. Here's some exciting news from our client, Darin Pastor, CEO of Capstone Affluent Strategies CEO. ____________________________________________ Hockey in Pastor's Blood; Family...
The Business Side of Social Media: A Pinnacle of Individuality or Uniformity?
How Facebook Continues to Reinvent Itself in an Effort to Stay on Top The number of online social networks has ballooned in recent years to a menagerie of different kinds, from the behemoths of Facebook, Twitter and LinkedIn, to niche sites like Kaboodle (for shoppers...
KCD Public Relations Adds Expanding Client Roster with Addition of Two Top Southern California Financial Services Companies
KCD Public Relations (KCD PR), a boutique public relations and marketing firm, has added two new top financial services clients in the Southern California region to its expanding client roster. KCD PR has been selected by Retirement Benefits Group, a...
Intern Wanted at Growing San Diego PR Firm!
Our San Diego PR firm is looking for an Intern to join our growing boutique agency. If you enjoy personal finance topics, and learning more about financial PR and working with entrepreneurial clients on helping grow their business via PR/Marketing/Social media, we...
Get Eyes On Your Newsletter with Effective Email Marketing!
Many financial services companies use email marketing to increase leads and grow their business. But are you reaching as many people as you think? How many people are opening your emails and engaging with the content you’ve worked so hard to create? Here are some...