The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
Social Media Trends for 2015: What Can You Expect?
It’s been a big year for social media! Facebook toyed with our emotions, Google+ was rumored to be on its deathbed, LinkedIn allowed more users to take advantage of its publisher tool, and Twitter quickly learned that not all sources are created equal. What’s in store...
Stats About Video Marketing Your Boss Wants To Know
Why is video marketing so critical to your brand? It encourages higher engagement, leads to higher click through rates and can ultimately generate higher sales. The human connection can’t be undervalued and video marketing is a great way to help you connect the dots....
3 Reasons Why Inbound Marketing Should be in Your 2015 Marketing Plan
We’re coming down the home stretch for 2014 and that means it is time to finish thinking about New Year’s resolutions. For business or career resolutions we think an extremely useful approach called inbound marketing is worthy of taking a first, and even second look...
Thankful Thoughts for Thanksgiving
It’s that time of year again, where family traditions and the tempting aromas of holiday cooking bring folks together to gather around the table with friends and family to give thanks for all the gifts and memories they've been blessed with throughout the year. While...
Making Time for Social Media Marketing
According to Business Insider, Americans spend more time on social media than any other Internet activity, including email. Furthermore, business owners spend 50 percent more time on social media than non-business owners, and senior executives and decision-makers...
3 Reasons Your Brand Needs Video Marketing
Did you know that more than 100 million people watch online videos each day? By 2016, online video traffic is expected to account for 55 percent of all consumer internet traffic. Video marketing has quickly become a vital component to a successful digital marketing...
Recruiting Financial Advisors: 5 Marketing Tips to Communicate Your Value
The financial services industry is full of competition, from advisors competing to win new clients, to firms trying to win the advisors themselves. At KCD PR, we work with a number of large financial institutions looking to recruit financial advisors to join their...
Drive Traffic, Leads & Sales to Your Website Utilizing PR, Social Media and Marketing
At KCD Public Relations we use an approach we like to call PR 3.0, in which public relations, marketing, and social media marketing work together to increase brand recognition and promote growth. In the past, a PR professional only had to be concerned with monitoring...
LinkedIn for Financial Services: Lesser-Known Features to Make Your Presence Sizzle
LinkedIn has quickly become one of the easiest ways to network. In fact, the company reports that the financial services industry takes top prize in terms of market penetration of its platform. By now, most financial services companies have figured out the appeal to...
Is the Credibility of Your Sources Camouflaged by Social Media?
As you scroll through your newsfeed, have you ever wondered about the accuracy of each posting? How credible are your social media connections? One of the most important lessons taught in public relations and journalism is how to identify credible sources....
What to Know About SEO in 2014
As many webmasters know, the algorithms that ultimately decide where your website ranks in search results are continuously changing, making it challenging to keep up with the most important SEO factors. Here’s a brief rundown of what’s currently important in SEO to...
KCD PR Launches Bitcoin as Payment Option for B2B Public Relations and Marketing Services
Award-Winning San Diego B2B Public Relations & Marketing Agency Joins Digital Currency Revolution San Diego, CA – KCD Public Relations Inc. (“KCD PR”), an award-winning San Diego public relations and marketing firm that provides public relations, strategic...
KCD PR Named One of the Fastest Growing Private Companies in San Diego
San Diego Business Journal Recognizes Award-Winning Public Relations and Inbound Marketing Firm San Diego – KCD Public Relations Inc. (“KCD PR”), a public relations and inbound marketing agency that provides public relations, strategic marketing communications and...
Facebook’s Social Experiment – Abuse of Power or Standard Procedure?
If you’ve paid attention at all to recent events lately, you know that people are not exactly in love with Facebook at the moment. Recent news reports have uncovered that the social media giant conducted a “massive psychological experiment” in 2012 on nearly 700,000...
KCD PR and Diseño Communications Announce Strategic Partnership and Expansion
Award Winning San Diego based marketing and communications firms join forces to provide clients with broader suite of services under one roof San Diego, Calif. – KCD Public Relations Inc. ("KCD PR"), a public relations and marketing firm and Diseño Communications, a...
Measuring Financial Advisors’ Social Media Outreach: A Review of Brightscope’s Top 100 Most Social Financial Advisors
In case you haven’t noticed – or no matter how hard you don’t want it to be true – social media is here to stay. While many financial advisors have been reluctant to adopt it as part of their overall marketing strategy, others have embraced social media outreach as...
#KCDPRturns5 Social Media Contest
KCD PR has come a long way from its humble beginnings to a successful public relations agency with a national roster of clients. To celebrate the company’s five-year anniversary, we’ve decided to get our network involved, the best way we know how – through social...
KCD PR Celebrates Five Year Anniversary with Social Media Contest
Fans and followers use #KCDPRturns5 to help firm celebrate milestone for a chance to win free financial planning consultation valued at over $2,000 KCD Public Relations, Inc. ("KCD PR"), a San Diego-based boutique public relations agency that specializes in the B2B...
Where Does Time Go?
By Kevin Dinino, President of KCD PR In early 2009, the financial services industry had reached a humbling low point. For those of us in the marketing and communications world, our services would be crucial to help drive a recovery. It was the perfect time to hatch...
A Morning at Twitter Headquarters
Always searching for new ways to hone our skills and be up-to-date on social media trends and strategies, members of the KCD PR team attended (either physically or virtually) the “Ignite Your Marketing Success on Twitter” panel discussion, hosted by Hootsuite...