The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
6 Tips to Enhance Your Video Marketing Strategy on Twitter
Twitter has introduced a new feature to its platform that allows users to capture, edit and post videos right from their mobile devices. Keeping with typical Twitter fashion, videos are restricted to 30 seconds in length, forcing users to get to the point. With this...
The 5 Worst Public Relations Strategies and Tactics We’ve Ever Heard
Image courtesy of letsgrabadrink.wordpress.com We’ve heard our fair share of terrible strategies and tactics when it comes to public relations and marketing for businesses. And we’ve all seen PR and marketing campaigns go terribly wrong in the public eye. While...
3 Ways ‘Humanizing’ Social Media Outreach Increases Brand Awareness
We live in a time where the world is literally at our finger tips and technology is working its way into nearly every facet of our existence. Google is developing a self-driving car, Amazon is working on a drone delivery service and you are more likely to see Bigfoot...
Computer Security: Prepare Your Company Before It’s Too Late
This blog was originally published in January but the RSA® Conference 2015 and the House of Representatives' recent passage of the Protecting Cyber Networks Act made it worthy of republishing with new info. Technology is rapidly evolving and new innovations are made...
Increase Brand Awareness to Make Top Producers Come to You
Here’s what top producers want to know: what’s in it for me or “WIIFM” as we like to call it. If you want to attract top producers you need to explicitly communicate your value and what you can offer them. What’s the easiest way to do this? Strategically increase...
Why You Need A Professional to do Your Video Marketing
In today’s tech savvy world, content creation can be done by virtually anyone. From children making Vine videos for fun to businesses shooting in-house commercials, user-friendly technology has made it possible for anyone—even amateurs—to get in the game. While...
Master The Art Of Becoming A Media Darling With These 5 Steps
Image via guardianlv.com Have you ever read a publication or watched a great TV segment and wondered, “How did they do that?” Or maybe a more curious, “Why can’t that be our company?” There is such a great “halo” effect – a swell of positive perception – that comes...
Reaching Millennials with Inbound vs. Outbound Tactics
We've said it before and we’ll say it again: Content is King. Social media posts, blogs, videos and podcasts are being used more and more as the primary marketing strategy for highly recognizable global name brands to local small businesses and everyone in between. So...
3 Reasons Why You Need Start Taking Mobile Marketing Seriously
Image courtesy of FilmEscape.com Gone are the days portrayed in AMC’s popular TV show Mad Men where print, billboards and other traditional mediums commanded the attention of consumers. These once mighty giants are now on ‘borrowed time’ thanks to the emergence of the...
KCD PR Wins IABC Silver Quill and Best of Show Awards for Communications Excellence
San Diego public relations firm recognized for outstanding media relations efforts spanning from Illinois to California. San Diego — KCD PR, a San Diego-based public relations and inbound marketing firm, announced today that it has been awarded a 2014 International...
Five Tips for Optimizing Your Next Business Conference
Conferences are a great way to keep on top of industry trends, network with leading professionals and learn something new. Without the proper approach, however, there is often time wasted and opportunities missed while attending these events. Follow these five steps...
KCD PR President Named Finalist in 2015 San Diego Business Journal Most Admired CEO Awards
Kevin Dinino recognized for dynamic leadership and professional achievements in San Diego community Kevin Dinino, President of KCD PR, was recently named a 2015 San Diego Business Journal Most Admired CEO finalist in the Privately-Held Company category. Dinino...
These Aren’t Your Father’s Super Bowl Ads: The Evolution of TV Spots in the Digital Age
With Super Bowl XLIX behind us, there were some clear winners and losers both on the field and during the insanely-priced TV spots that aired during the commercial breaks. While Snickers, Doritos, Dove Men+Care and NASCAR had memorable and thoroughly enjoyable ads...
Social Media Trends for 2015: What Can You Expect?
It’s been a big year for social media! Facebook toyed with our emotions, Google+ was rumored to be on its deathbed, LinkedIn allowed more users to take advantage of its publisher tool, and Twitter quickly learned that not all sources are created equal. What’s in store...
Stats About Video Marketing Your Boss Wants To Know
Why is video marketing so critical to your brand? It encourages higher engagement, leads to higher click through rates and can ultimately generate higher sales. The human connection can’t be undervalued and video marketing is a great way to help you connect the dots....
3 Reasons Why Inbound Marketing Should be in Your 2015 Marketing Plan
We’re coming down the home stretch for 2014 and that means it is time to finish thinking about New Year’s resolutions. For business or career resolutions we think an extremely useful approach called inbound marketing is worthy of taking a first, and even second look...
Thankful Thoughts for Thanksgiving
It’s that time of year again, where family traditions and the tempting aromas of holiday cooking bring folks together to gather around the table with friends and family to give thanks for all the gifts and memories they've been blessed with throughout the year. While...
Making Time for Social Media Marketing
According to Business Insider, Americans spend more time on social media than any other Internet activity, including email. Furthermore, business owners spend 50 percent more time on social media than non-business owners, and senior executives and decision-makers...
3 Reasons Your Brand Needs Video Marketing
Did you know that more than 100 million people watch online videos each day? By 2016, online video traffic is expected to account for 55 percent of all consumer internet traffic. Video marketing has quickly become a vital component to a successful digital marketing...
Recruiting Financial Advisors: 5 Marketing Tips to Communicate Your Value
The financial services industry is full of competition, from advisors competing to win new clients, to firms trying to win the advisors themselves. At KCD PR, we work with a number of large financial institutions looking to recruit financial advisors to join their...