Did you know that more than 100 million people watch online videos each day? By 2016, online video traffic is expected to account for 55 percent of all consumer internet traffic. Video marketing has quickly become a vital component to a successful digital marketing strategy and a highly effective way for businesses to generate higher engagement, lead generation and sales. If you haven’t yet incorporated video marketing into your current efforts, here are three reasons why you should start today!
Where you appear in Google results can have a massive impact on your company’s sales and your overall brand awareness. While content marketing has traditionally been an effective way to improve your Google search results, video marketing can bring your efforts to the next level. Video increases your search engine ranking and helps your target market find you. By adding video to your website, you’re 53 times more likely to rank on the first page of Google search results.
Secondly, YouTube is the second largest search engine in the world. By creating a well-organized YouTube channel, you can increase your chances of being found in their search results as well. Furthermore, YouTube videos can optimize your search results in Google and other popular search engines. The bottom line: with both Google and YouTube working for you, your search results will be significantly more optimized by incorporating video into your marketing strategy.
Effective and Efficient Messaging
In today’s marketplace, prospects are incredibly busy and likely already inundated daily with marketing content from your competitors. It’s critical that your marketing strategies are not only effective, but efficient as well. Video marketing provides a perfect outlet for brief, easy to consume and informative content.
As with content marketing, when developing content for videos, focus on the value you’re offering. Don’t create or post a video just for the sake of putting it out there. Make sure you are displaying your expertise and providing information that your target audiences will find useful. Most importantly, get creative! Interesting and timely content is bound to attract more prospects and viewers.
Ultimately, prospects will become your client or customer because they feel a personal connection with you and your brand. It’s simple; people want to hear from other people. Video marketing allows you to speak directly to your prospect and provide a deeper connection than traditional marketing efforts. While it’s important to continue demonstrating your expertise, video marketing provides an additional channel to help your audience learn more information about you and your business.
So why is video marketing so critical to your brand? It encourages higher engagement, leads to higher click through rates and can ultimately generate higher sales. The human connection can’t be undervalued and video marketing is a great way to help you connect the dots.