The Bottom Line

Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.

Breaking Down the Trial of Sam Bankman-Fried

Last week, disgraced FTX founder Sam Bankman-Fried was found guilty on all seven counts of fraud and conspiracy. The former crypto executive, who was touted as “crypto’s golden boy” and “the next Warren Buffet,” was accused of mismanaging customer funds stored on his...

Money20/20: A Few of Our Favorite Things

Money 20/20 – it’s the biggest fintech conference in the U.S., but it’s also home to eager professionals excited to learn more from the experts in the industry. Along with industry leaders, Money 20/20 is host to several journalists who have shared their expertise in...

Our Time at Money20/20 in Photos

We’ve just returned from Money20/20 USA 2023. We’ve had a packed schedule with LOTS going on, so we wanted to share a few favorite photos from our time at the conference.  Alloy’s Women in Fintech Happy Hour at  Bouchon at The Venetian! We got to enjoy gorgeous views,...

What We’re Expecting to Hear About at Money20/20

The biggest fintech conference in the U.S. is just a week away, and companies from all over the country (and the world) will be coming to show off their innovative products and services. Some of our KCD PR team members will be attending- some for the first time, and...

Marketing and the Taylor Swift Effect

Calling all PR professionals and Swifties! Look what you made me do – I’m talking about writing this blog post, of course. Unless you’ve been living under a rock the past couple of weeks, then you’ve probably heard that pop sensation, Taylor Swift, and Kansas City...

How Marketing for the Barbie Movie was a “Dream”

How Marketing for the Barbie Movie was a “Dream”

The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...

Finovate Fall 2023 Recap

Another trip to NYC and another great conference in the form of Finovate Fall 2023 in the books! Each year fintech companies from all over congregate to showcase their latest innovations and network with fellow enthusiasts. In this year’s 2 day event over 375...

How to Build a Community Through Web3 Marketing

When I attended my first Web3 conference, I entered with caution, not fully confident about how a newcomer to the space would be approached. I’d heard nauseating stories of “crypto bros” being the next ideation of the finance bro, just with worse hair and...

What are Companies Doing to Combat Inflation?

Economic tensions are high across the U.S. this year. Key factors like increasing geopolitical issues, rising interest rates, and the ongoing student loan debate tightening the proverbial economic rope.   But inflation is a chief factor, if not the chief factor.  ...

Back to School on Fintech

It's back-to-school season! People all over the country are returning to educational institutions to learn more and solidify concepts that have been taught over a number of years. This thirst for knowledge got me thinking, it's never too late for a refresher on an...

AI in Crisis Communications: Bring in the Avengers

In a reality where artificial intelligence is here, we need to prepare for some of the drawbacks. What if your company has an Ultron-level crisis, but no Avengers to come in and save the day? Believe it or not, KCD PR can be your superhero squad. Whether you’re...

A Hot Gal, Hot Weather, and Hot Fintech Summer

This summer has been HOT, HOT, HOT, in more ways than one. It seems like every time we open up an app or the paper, turn on the news, or scroll social media, there are three subjects we are sure to see right away: HOT GALS: Women in entertainment are absolutely...

Demystifying Web3 to Captivate Your Audience

Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...

5 Ways that PR Agencies Can Help Fintechs Navigating Crisis

It is no secret that fintechs are facing a myriad of challenges these days, from cybersecurity threats to constantly shifting regulatory environments, and increased competition. More than ever, these organizations need a way to effectively communicate and disseminate...

Why Go with a Specialized PR Agency?

Why should I go with a specialized public relations agency instead of a large, national-scaled firm with a big name?   It’s a question our clients ask us all the time. But who is better to tell you about why to consider a smaller, more specialized PR firm than the...

How Can Fintech Foster Financial Independence?

Happy Fourth of July! It's Independence season here in the USA, but these days, I find myself almost gasping when I hear the price of certain items or the interest rate associated. I would venture to say my reaction has become all too normal for many consumers across...