The Bottom Line
Consensus 2023: What Doesn’t Kill You Makes You Stronger
Our team just got back from this year’s Consensus by CoinDesk, and it sure looked different than last year’s event in several ways. First, the conference had been significantly scaled down from the overwhelming pomp and circumstance in 2022. The stages were smaller,...
3 Mental Health Tips for PR Pros
May is Mental Health Awareness Month, which was started by the National Alliance of Mental Illness to raise awareness and facilitate conversations surrounding mental health. So, we want to kick it off by discussing some mental health tips for PR professionals. PR pros...
3 Ways Fintech is Getting Greener
When you hear the phrase “going green,” you probably think about a certain angry superhero or a fun, cartoon ogre that lives in a swamp – or maybe that’s just us. But what do you think of the fintech industry? It may be surprising to learn, but fintech has begun to...
Top 3 Tech Tools to Unleash PR Productivity
Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call. Que the...
5 Tips to Be a Great Public Relations Client
It happens all the time – monthly, weekly, even daily. A company hires a public relations (PR) agency to help boost its brand awareness, audience engagement, and reputation. It’s straightforward and simple, right.? It’s not. Unfortunately, while the concept appears to...
Breaking Down the Banking Meltdown
Unless you are currently living under a rock (and in that case, kudos to you for using this blog to keep you up to speed), you know that the past week has seen the biggest banking implosion since the 2008 financial crisis. Just when we thought we were safely treading...
5 Signs That Your PR Strategy is a Winner
The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...
How are PR Pros Using ChatGPT? We Used ChatGPT to Write this Blog
Since ChatGPT was announced in late 2022, there have been a plethora of articles you can read about what it can and cannot do. You may already be very familiar with ChatGPT having used it yourself, but there are a few folks who might be apprehensive about using it and...
What are Deepfakes and How Do you Spot Them?
If you’ve been on the web lately you’ve likely come across a deepfake. Some are terrifying, some are amusing, but without a doubt, they are becoming a big topic of discussion. You’re likely wondering what exactly they’re all about, if they’re dangerous, and if so how...
Superbowl 2023 Ads: Which Brands Scored Touchdowns?
Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...
Swipe Left on Romance Scams This Valentine’s Day
It’s February (already?!), the season of cupids, roses, chocolate, and for some, heartbreak. While no one wants to be on the wrong end of a breakup, it could always be worse: you could be broken up with, and broke, if you have been the victim of a romance scam. What...
Tips for Fostering Empathetic Employee Communications
One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...
It’s Not You, It’s M(Elon): Navigating Twitter with Brands and Media Leaving
As PR professionals, being present and active on Twitter is part of our daily routine. It’s our go-to for quick news hits, a space to interact with the media on a more personal level, and of course, somewhere to take a break and catch some laughs. However, with the...
2023 New Year’s Resolutions for PR Pros
While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...
Innovative Fintech Trends: Looking Forward to 2023
By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...
Savings FOMO is Real, and Embedded Loyalty Solutions are Keeping Customers from Missing Out
This post was also published on FinTECHTalents Customer loyalty rewards programs have become a best practice for retailers and service providers of all kinds and have been since American Airlines introduced the first frequent flier program in 1981. Rewards programs...
A Price Comparison for Retailers: Create Seamless Experiences or Get Left Behind
This post was also published on FinTECHTalents The COVID-19 pandemic completely transformed the way that consumers shop, and many of these new practices have been shaped into our daily routines. Digital transformation has been sweeping businesses across the world, and...
Money 20/20 Report from PR Pros: Fintechs, Partnerships, and Networking Win Big!
Leave it to Elvis Presley to perfectly sum up how the KCD PR team feels following a whirlwind four days in the Neon Capital of the World for our favorite event of the year, Money 20/20: “Bright light city gonna set my soul Gonna set my soul on fire… …How I wish that...
Four Security Behaviors to Keep You and Your Business Safe Online
October is Cybersecurity Awareness Month, a time to help provide information and resources to help educate the public about cybersecurity. In our increasingly digital world, cybersecurity is not something that we can ignore anymore. In the business sector, it is...
Looking to Save on Holiday Spending? Here are Some Tips That Will Help!
What many consider the most wonderful time of the year can also be the most expensive. The holidays are around the corner, and if you haven't started saving and budgeting for gifts, travel, decorations, and more—you could find yourself in a debt hangover in the New...