The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
State of Digital Money in Review
For those of you who weren’t at the State of Digital Money event on May 5th, here is a quick summary of what you missed. The event producers secured a top-notch lineup, from Jesse Lund of IBM Blockchain to Capital One’s Jim Kresge and Daniel Aranda of Ripple. The...
Accolades and Accomplishments: The Art of Award Strategy
Tips on developing an effective plan to target, win and maximize company awards. “Best Places to Work”, “40 Under 40” and “Most Trusted Company” are a few examples of the many awards and recognitions companies seek to capture during the year. Many organizations...
Wonders & Blunders: Facebook Friends Blockchain
Wonders & Blunders in Technology and Finance OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Blockchain technology received another vote of confidence when Facebook announced a new internal team of top executives dedicated to exploring its viability. Will a...
Wonders & Blunders: Bank Branch Bingo
Wonders & Blunders in Banking, Bitcoin and Blockchain OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Recent financial industry reports show a curious combination of fintech adoption, rejection and publicly stating the importance of a technology ... but then not...
Wonders & Blunders: Revolutionary Robo Advisor Acquisition
Plus, updates on cybersecurity costs and banking regulation OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Big news this week in fintech M&A: PE firm Hellman & Friedman announced its plan to buy the original robo advice platform Financial Engines and combine it...
Contributing Bylined Articles After HuffPost Ended Submissions
2018 marks the end of an era for HuffPost’s self-publishing contributors’ platform, dissolved after 13 years in an effort to end misinformation online. Many business experts counted HuffPost as an imported part of their contributed article strategy in increasing...
Are Alternative Investments The Key to Diversification?
Last month, following the Dow’s wild roller coaster ride, I wrote on how wealthtech can help investors and financial professionals make smart investment decisions amid market volatility. Though the markets haven’t dropped to the same low as we saw in March, volatility...
Wonders & Blunders: Regulations and Reputations
SEC decisions and banking for global good OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS We once again start the Wonders and Blunders newsletter with an uplifting story about financial businesses making the world a better place. A consulting firm in Australia...
3 Reasons the Path to Capital Does not Always Equal Success for Startups
The startup landscape is full of big VC names, high valuations and a lot of companies vying for the same cash. As a startup founder it can be a challenge to view venture capital funding and success as mutually exclusive events. So why, as a startup founder, do all...
Wonders & Blunders: After Tax Time
Tech IPO, AI and financial services news OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Hope everyone filed their taxes on time yesterday, before the IRS payment site crashed! That's definitely the blunder in today's Wonders & Blunders. We bet there's a fintech...
3 Ways to Engage the Unbanked
According to the most recent FDIC National Survey of Unbanked and Underbanked Households, there are approximately 9 million households in the United States that are currently “unbanked,” meaning they have no account with an insured institution. An additional 24.5...
10 Ways to Repurpose a Conference Presentation Speech
Once you’ve finished giving a presentation at a conference or panel, what happens to it? We briefly touched on how to repurpose this content in our blog about improving your personal brand, but let’s dig deeper to learn exactly how you can use that ready-made content...
Wonders & Blunders: Good News Rippling Through the Philanthropy World
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Spring may or may not have sprung where you live, but we have some inspiring news to brighten your day. In an amazing display of generosity, crypto company Ripple recently funded every single donation request from...
3 Steps to Developing a Thought Leadership Strategy
When developing a coherent brand positioning strategy, thought leadership should be an integral component. By spotlighting company leaders and positioning executives to share interesting, thoughtful commentary, companies can build credibility and trust in their...
Communicating the Value of Enterprise Blockchain Technology
In August 2017, Gartner predicted that blockchain's business value-add will grow to $176 billion by 2025. There is no doubt that the adoption of blockchain technology is spreading like wild fire, however the question still remains if users understand the value of...
Wonders & Blunders: Flagging a Problem During Spotify’s IPO
OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS The sounds of Spotify's IPO took over the news yesterday, with a bit of "static" at the beginning when the wrong country's flag was flown in front of the NYSE. Though the stock exchange responded with a good-natured joke,...
Should B2B Marketers Optimize for Voice Search in 2018?
The hands-free convenience of voice assistants such as Alexa and Siri makes voice search a tool of choice for tech-savvy multitaskers. According to master marketer, Gary Vaynerchuk, voice AI is “going to be one of the core pillars of our interaction. I would say in a...
Volatile Markets Demand Wealthtech Adoption
The Dow goes up, the Dow goes down … and down ... and down. The stock market has sent us on a wild ride in Q1, but unlike the rides at Disneyland, the volatility of the stock market is not fun for all. Many investors are watching their lifes’ savings fall each time...
Wonders & Blunders: Startups That Don’t Want Money
VCs urged to increase diversity OUR CRITICAL ANALYSIS OF THE WEEK'S NEWS Rarely does a startup refuse investors' money, and rarer still does that refusal make the news. But the media did cover a public announcement from a group of top tech executives and...
10 Artificial Intelligence Terms to Know
When it comes to buzz words in 2018, artificial intelligence is certainly top of the ranks. As the field of AI continues to grow across all verticals, so too does the misuse of common terms. Better understanding what these terms mean is the first step in clearly...