The Bottom Line
Browse our award-winning blog, which covers public relations, marketing, and the tech, fintech PR, financial services PR, B2B SaaS, and cybersecurity industries. We’re pleased to recently have been awarded the 2023 MarCom Gold Award for this team effort.
How technology events are pivoting in the face of COVID-19
Coronavirus is hitting the conference industry where it hurts - the wallet. Mobile World Congress was the first to go. The annual gathering of electronics manufacturers and mobile technology experts was canceled in late February. The announcement came only a couple of...
A Crisis PR Plan for Your Small Business During the COVID-19 Outbreak
The COVID-19 crisis has presented businesses of all sizes with a host of new and unprecedented challenges – remote work, loss of childcare services, mandatory cancellations and shutdowns, travel restrictions, low supply of housecleaning goods, non-perishable foods,...
Cyber Insiders Detail How to be Prepared for a Cyber Attack
The average cyber-attack happens every 39 seconds. The global coronavirus pandemic is also creating a new era of cyber-attacks. You are being targeted, so pay attention. The truth is, we live in a target-rich environment. Hackers have so many options when it comes to...
How to get customers on board with PR: Top 5 tips for customer PR case study success
We’ve all been there. You have a FANTASTIC new customer to announce that will really skyrocket your public relations program and make the top tier media outlets take notice of your brand. But the customer won’t play PR ball. How do you get customers on board with PR,...
LendingClub Acquires Radius Bank – a PR Perspective for Fintech
This week, the financial services industry went wild over news of LendingClub’s acquisition of Radius Bank and for good reason. This is the first time that a U.S. fintech company has acquired a regulated U.S. bank. If the regulators approve the acquisition, it could...
The Top 5 Fintech Conferences to Attend in 2020
Marketing budgets aren’t infinite, which means most of us have to be selective about which fintech conferences to attend in 2020. The list of ‘best conferences’ will obviously look different depending on your line of business – whether you’re an institutional lender,...
Five Technology PR and Marketing Predictions
As we wind down the clock on 2019, it’s time to saddle up and get excited for what promises to be a unique year of 20/20 vision for our top-ranked PR agency. This is always a great time to meet with clients and start to discuss their marketing and budget plans for the...
Why We Need to Wake Up and Acknowledge the Cyber Threat
John Caruthers, Director of Cyber Security at Illumina and a frequent resource to CCOE, presented a TEDx talk instructing how to protect ourselves and our businesses against the hackers he calls “Cyber Tigers” hunting us online. Data in hacked records are gold to...
Finovate Day 2!
Image: Finovate.com Day two of Finovate Fall has left us feeling motivated and inspired! Today, we got some airtime on DM Radio, a data-management themed, weekly, one-hour live radio show broadcast on Thursdays at 3 PM Eastern / 12 PM Pacific. Look out for the podcast...
KCD PR Takes on FinovateFall 2019!
More of the KCD PR team is bi-coastal this week as we take on FinovateFall in New York! We’d like to consider ourselves Finovate regulars at this point, but the more we attend the more we look forward to seeing all the trailblazing and upcoming companies, learning...
Make the Most of Your Next Industry Trade Show
The strategic importance of trade shows to business leaders cannot be overestimated. Simply put, events provide important business leads, new contacts and the latest industry trends and information. With 46% of trade show attendees holding executive or upper...
Machine Learning Is Here To Stay, Here’s How You Can Use It To Your Advantage
In the golden age of artificial intelligence (AI), machine learning is playing a major role. As a critical component of AI, machine learning represents an understanding of the algorithms and statistical models that computers use to process information. Essentially,...
Banks and Fintech Partnerships in 2019 – Opportunities and Considerations
A partnership between a traditional bank and a fintech startup is in many ways a natural fit. Traditional banks have the infrastructure, resources, name recognition, and cash to provide the financial services we rely on every day. Speed, efficiency, and customer...
This News Release Isn’t Dead … You’re Just Doing It Wrong
Believe it or not, news releases (aka press releases) have been around for over a hundred years. As the media landscape has evolved over the last century, so have the best practices for distributing a news release. In today’s world, reporters are expected to churn out...
Disruptive Businesses are Everywhere; Here’s How to Stand Out
At KCD PR, we’re fortunate to be in the middle of business innovation. Our clients, partners and people, are disrupting traditional ways of doing business. We see it every day, and are passionate about spreading the word on new approaches and ideas in the market. But...
How Twitter Lists Lead To Stronger Media Relationships
Since their launch in 2009, Twitter lists have remained one of the platform’s most valuable yet underutilized social media tools. In case you’re new to this feature, Twitter lists allow you to create public or private custom timelines, comprised of only the accounts...
KCD PR President Kevin Dinino Featured in Forbes
As social media continues to evolve, many influencers, organizations and individuals are looking for the best ways to succeed on each platform. Kevin Dinino, President of KCD PR, offered his insight on how to best leverage LinkedIn in a recent Forbes article. You...
Finovate’s Next Top Demo
When it comes to Finovate demos, it is not necessarily the technology or product that is presented that makes it best in show, but how the product is presented. So what does it really take to make it to the top? Digestible & Interactive: Agent IQ Agent IQ is focusing...
Global Fintech: What’s Hot & What’s Not
Today at FinovateSpring we heard from four analyst all-stars, who talked over what they believe to be the top fintech trends we are seeing today. First to take the stage was Michelle Evans, global head of digital consumer research at Euromonitor International. The...
Beating the Bell
If getting up in front of thousands of people to explain your business or product isn’t hard enough, Finovate puts the added pressure on their demos of having to do all of this in seven minutes or less. Whether they beat the bell and told their story in seven minutes...