As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current trends and events so we can seamlessly position clients to become a part of the conversation. This tactic is known in the industry as “newsjacking.”...
Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather, public relations feeds into a company’s overall marketing strategy by raising brand awareness in the form of earned media, speaking engagements,...
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...
Ah yes, 2020 – the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...
This post was also published on FinTECHTalents Diversity and Inclusion has become a buzzword in corporate America, on trend with phrases like “’lean in’ and ‘having a seat at the table’. No matter how well-intentioned these phrases and buzzwords are, they have done...